--- title: "'This is Mid Wales' - multi media marketing campaign" ocid: "ocds-kuma6s-099814" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-099814" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-099814.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-099814.json" source: "Sell2Wales" current_stage: "Award" buyer: "MID WALES TOURISM" published: "2021-11-02" --- # 'This is Mid Wales' - multi media marketing campaign Buyer: MID WALES TOURISM Current stage: Award OCID: ocds-kuma6s-099814 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-099814) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-099814.json) ## Summary The procurement process involves Mid Wales Tourism, which is based in Machynlleth, who has awarded a contract for the "This is Mid Wales" multi-media marketing campaign. This initiative falls under the services industry category, specifically focusing on advertising and marketing services. The procurement stage has reached the Award phase, with the contract signed on 2nd March 2020. The campaign aims to appeal to a target audience of 27-45 year olds within a 2-4 hour drive time of Mid Wales, promoting the region as a desirable travel destination. This tender presents a significant opportunity for creative marketing agencies looking to expand their business. Agencies with expertise in social media campaigns, content development, and marketing consultancy will be particularly well-suited to compete. Given the focus on engaging new visitors, businesses that can craft authentic and unique marketing strategies highlighting the cultural and natural offerings of Mid Wales will benefit greatly from this initiative, aligning with trends such as conscious travel and immersive experiences. ## Notice MWT is seeking the services of Creative Marketing Agency/s to deliver two key elements of an exciting new multi-media promotional campaign that will build on #RealMidWales campaign.The campaign will present 'Real Mid Wales' as an unbranded, unpretentious, authentic destination. Engaging content that communicates our four key themes to our chosen target audience in an innovative and appealing way is essential.The successful agency/s will highlight what is unique about Mid Wales as a destination, raise awareness of what the region has to offer and sell the experience /offer to our target audience - 27-45 year olds within a 2-4 hour drive time.The chosen creative agency/s will be required to:1. Social Media & Influencer Campaign: Build our Visit Mid Wales FB & IG social media profile and manage a social media influencer campaign2. Multi-media Destination Guide: Design concept & artwork of a new 'destination sell' brochure and assist the MWT team to create new content pages for the VisitMidWales.co.uk website.3. Content Development: Develop content for use across multiple platforms to support elements of the campaign; web, social channels, digital advertising media'This is Mid Wales' multi-media campaign will promote what is special and unique about the Mid Wales region, and promotional activity should focus on real, authentic experiences, people, place and culture of Mid Wales.The overall purpose of this campaign is to generate new business for the region and to improve and raise the profile /image of Mid Wales as one of the four primary regions in Wales to visit.A new, fresh approach to content development utilised across all online and offline channels will attract and engage a new generation of visitors to Mid Wales including 'Conscious Travellers' and 'Microgap' enthusiasts. They are ready made for Mid Wales, possibly more so than anywhere else in the country - willing and able to travel deeper and further into the region.All campaign activity should support the Wales Brand, Visit Wales Thematic Year Campaigns, The Wales Way routes and the four Mid Wales key themes which are:* Travel Routes* Wildlife, Environment and Nature* Adventure, Sport & Experiences* Well-being, Escape, rejuvenation ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=099814 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 2 Nov 2021 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 2 Mar 2020 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | MID WALES TOURISM | | Locality | MACHYNLLETH | | Post town | Shrewsbury | | Postcode | SY20 8TG | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL41 Mid Wales | | Local authority | Powys | | Electoral ward | Machynlleth | | Westminster constituency | Montgomeryshire and Glyndwr | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | S3 ADVERTISING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services ## Release History - 2 Nov 2021 at 10:33 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=099814 ## Notice URLs - https://www.mwtcymru.co.uk - https://www.s3advertising.agency ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-099814. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-099814.json.