---
title: "NPS Media Buying, Integrated Marketing Campaigns and Public Relations Services Framework"
ocid: "ocds-kuma6s-105518"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-105518"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-105518.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-105518.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "NATIONAL PROCUREMENT SERVICE (WELSH GOVERNMENT)"
published: "2021-12-20"
---

# NPS Media Buying, Integrated Marketing Campaigns and Public Relations Services Framework

Buyer: NATIONAL PROCUREMENT SERVICE (WELSH GOVERNMENT)  
Current stage: Award  
OCID: ocds-kuma6s-105518

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-105518.json)

## Summary

The National Procurement Service (Welsh Government) is currently concluding a public procurement process for the "NPS Media Buying, Integrated Marketing Campaigns and Public Relations Services Framework." This framework aims to serve over 73 organisations in the Welsh public sector, including local authorities and NHS bodies. The procurement method utilised is an open procedure, with the announcement made on 20th December 2021, and the related award signed on the 15th December 2021, for an active contract valued at £16 million. The location for the services is primarily in the Caerphilly region, UK.

This tender presents significant opportunities for businesses, especially small and medium-sized enterprises (SMEs) and marketing agencies, looking to expand their services in the media buying and public relations sectors. Companies with expertise in integrated marketing solutions, media campaign management, and public relations are well-suited to compete for this contract. Notably, multiple suppliers will be allowed for the integrated marketing and public relations services lot, fostering a competitive environment conducive to business growth across Wales and the UK.

## Notice

The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative Framework Agreement for Media Buying, Integrated Marketing Campaigns and Public Relation Services.

### Lot Information

Media Buying

This Lot will primarily be a function for buying media space and the placing of adverts and Public and Legal Notices in the chosen media, with the provision of basic design and typesetting. The award will be on the basis of a single source supplier for Wales.

Integrated Marketing Campaigns and Public Relations Services

This Lot is to provide Customer Organisations access to quality agencies capable of providing creative solutions/advice and campaign management right through from concept creation to execution. Expert advice on appropriate media channels and purchase of media space. Experienced and skilled PR specialists for specific campaigns and ongoing PR support across Wales and the UK. Multiple suppliers will be awarded onto this lot.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=105518 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Dec 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 15 Dec 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £16,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Unsuccessful |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL PROCUREMENT SERVICE (WELSH GOVERNMENT) |
| Locality | CAERPHILLY |
| Post town | Cardiff |
| Postcode | CF83 8WT |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL53 Gwent Valleys |
| Local authority | Caerphilly |
| Electoral ward | Bedwas and Trethomas |
| Westminster constituency | Caerphilly |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 12 |
| Supplier names | BRANDCONTENT; COWSHED COMMUNICATION; EQUINOX; FOUR COMMUNICATIONS; FRESHWATER; GOLLEY SLATER; JAMJAR; LYNN PR; SBW ADVERTISING; THE ORCHARD MEDIA AND EVENTS GROUP; UBIQUITY GROUP; WORKING WORD |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 20 Dec 2021 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=105518

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=DEC383434
  NPS Media Buying, Integrated Marketing Campaigns and Public Relations Services Framework - The National Procurement Service on behalf of the Welsh Public Sector wishes to establish a collaborative Framework Agreement for Media Buying, Integrated Marketing Campaigns and Public Relation Services.

## Notice URLs

- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-105518
- https://gov.wales/national-procurement-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-105518. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-105518.json.