--- title: "Media Buying Services" ocid: "ocds-kuma6s-107124" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-107124" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-107124.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-107124.json" source: "Sell2Wales" current_stage: "Award" buyer: "PRIFYSGOL BANGOR / BANGOR UNIVERSITY" published: "2021-12-08" --- # Media Buying Services Buyer: PRIFYSGOL BANGOR / BANGOR UNIVERSITY Current stage: Award OCID: ocds-kuma6s-107124 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-107124) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-107124.json) ## Summary Bangor University is currently engaged in a public procurement process for "Media Buying Services" aimed at boosting awareness and student recruitment through effective advertising campaigns. This tender is at the Award stage, having been initiated under the open procurement method with several lots dedicated to different media strategies, including Digital, Out of Home, and Broadcast Media Buying, as well as Campaign design and production. The procurement process includes awards made to various suppliers, with a notable contract value of £4,515,000 for Digital Media Buying, signed on November 25, 2021. All services are to be delivered at their location in Bangor, UK, with the initial contract period set for two years, allowing extensions for further growth opportunities. This tender presents an excellent opportunity for agencies specialising in media and advertising to expand their reach and capabilities in higher education marketing. Businesses with robust expertise in digital advertising, creative design, and media strategy are particularly well-suited to compete for these contracts. The potential for recurring contracts, as indicated by future notices anticipated in late 2023 or early 2024, further enhances the appeal for participation, enabling smaller enterprises and agencies in the industry to establish long-term partnerships with Bangor University. ## Notice Bangor University is currently seeking to appoint an agency or agencies to deliver creative, targeted and impactful advertising campaigns and services to increase awareness of the University and to increase student recruitment. ### Lot Information Digital Media Buying Bangor University is looking for an agency who can work with us to design digital advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising. Out of Home Media Buying Bangor University is looking for an agency who can work with us to design out of home advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising. Broadcast Media Buying Bangor University is looking for an agency who can work with us to design broadcast media advertising campaigns, negotiate competitive packages with the media, book the media and manage the relationship with the media through to the delivery of the advertising. This Lot includes terrestrial TV, digital TV including video on demand and radio Campaign design, creative design and production Bangor University is looking for a highly creative agency who can advise and work with us to develop campaign messaging, adapt it for different channels and then supply it in the appropriate format for the chosen media. This is going to require a range of formats to include: video, sound (including scripts), gifs, print based adverts, online digital adverts, out of home posters (from buses to 48 sheet roadside billboards). It may also include TV advert production, however, as this is a specialist field, the University will consider agencies who don't offer TV advert production services and these specific services may be excluded from the lot. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=107124 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Dec 2021 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 13 Sep 2021 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £5,205,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | PRIFYSGOL BANGOR / BANGOR UNIVERSITY | | Locality | BANGOR | | Post town | Llandudno | | Postcode | LL57 2DG | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL3 North Wales | | ITL 3 | TLL32 Gwynedd | | Local authority | Gwynedd | | Electoral ward | Canol Bangor | | Westminster constituency | Bangor Aberconwy | | Delivery location | TLL12 Gwynedd | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 3 | | Supplier names | EDUCATION CUBED; HAVAS PEOPLE; UBIQUITY GROUP | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 8 Dec 2021 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=107124 ## Documents - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=DEC381646 Media Buying Services - Bangor University is currently seeking to appoint an agency or agencies to deliver creative, targeted and impactful advertising campaigns and services to increase awareness of the University and to increase student recruitment. ## Notice URLs - http://www.bangor.ac.uk - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-107124 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-107124. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-107124.json.