---
title: "Wales Way Creative Cultural Heritage Interpretation and Animation"
ocid: "ocds-kuma6s-108102"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-108102"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-108102.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-108102.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "POWYS COUNTY COUNCIL"
published: "2021-11-08"
---

# Wales Way Creative Cultural Heritage Interpretation and Animation

Buyer: POWYS COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-kuma6s-108102

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-108102)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-108102.json)

## Summary

The public procurement process for the "Wales Way Creative Cultural Heritage Interpretation and Animation" contract is being led by Powys County Council, based in Llandrindod Wells, Wales. This tender belongs to the services category, specifically focusing on sales, marketing, and administrative services related to tourism affairs. The tender was issued on 9th February 2021 and the deadline for submissions was 1st March 2021. The award phase of the contract concluded on 8th March 2021, with Brickwall selected as the successful supplier, following an open procurement method where three bids were received.

This contract presents substantial growth opportunities for businesses within the tourism sector, particularly those involved in marketing, sales, and consultancy services. Businesses that specialise in creative cultural heritage, community engagement, and sustainable tourism initiatives would particularly benefit from this project. Additionally, companies with expertise in software solutions for marketing and advertising would be well-suited to compete for similar future tenders, contributing to the development of high-quality tourism experiences in Wales.

## Notice

Powys County Council will assume the lead role in the contract, working closely within the project team and partners steering group. All activity will be overseen by Powys County Council Tourism, who sit within the Councils Regeneration Team.* The project is being led by Powys County Council in partnership with Local Authorities: Conwy, Gwynedd, Merthyr Tydfil, Rhondda Cynon Taff, Cardiff, Ceredigion and Brecon Beacons National Park Authority.* The project area covers all of the above local authority areas, with specific reference to the Cambrian Way catchment and in part the Coastal Way (Ceredigion catchment* Across the area tourism is a significant economic sector, as such it is vital that tourism develops in a sustainable manner that not only enhances the rural communities but also that of the valued natural environment, with its strong conservation ethos.The strategic contextThe Welsh Government Tourism Strategy for Wales, 'Partnership for Growth' outlines the importance of Destinations for future tourism activity and in terms of growing the value of tourism to the economy of Wales.In brief, the focus for Visit Wales is on building the National brand, whilst assisting to develop effective partnership working within tourism, at a destination level, to deliver:* high quality, 'reputation changing' product that enhances the visitor experience and delivers enhanced customer satisfaction; more professionalism and higher aspirations amongst the tourism trade; and an enhanced sense of place in the local tourism offer.The role of this contract is add value to regional and national work, undertaken by Visit Wales and Local Authorities in addition to on-going work in other destinations.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=108102 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Nov 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 28 Feb 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POWYS COUNTY COUNCIL |
| Locality | LLANDRINDOD WELLS |
| Post town | Llandrindod Wells |
| Postcode | LD1 5LG |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL41 Mid Wales |
| Local authority | Powys |
| Electoral ward | Llandrindod South |
| Westminster constituency | Brecon, Radnor and Cwm Tawe |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BRICKWALL |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 75125000 - Administrative services related to tourism affairs
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 8 Nov 2021 at 15:13 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=108102

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-108102. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-108102.json.