---
title: "Study in Wales 2021/22 Marketing"
ocid: "ocds-kuma6s-112548"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-112548"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-112548.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-112548.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "UNIVERSITIES WALES"
published: "2022-01-10"
---

# Study in Wales 2021/22 Marketing

Buyer: UNIVERSITIES WALES  
Current stage: Award  
OCID: ocds-kuma6s-112548

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-112548)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-112548.json)

## Summary

The procurement process involves the buying organisation, Universities Wales, which is based at 2 Caspian Point, Caspian Way, Cardiff, CF10 4DQ. The tender titled "Study in Wales 2021/22 Marketing" falls under the services category and specifically targets advertising and marketing services. The tender is currently in the Award stage, having proceeded from a prior tender phase that concluded on 16 August 2021. The contract period is set from September 2021 to July 2022, with the contract actively signed on 19 October 2021. The target markets include England, the United States, India, and various EU nations.

This tender presents a valuable opportunity for businesses in the marketing and advertising sectors, particularly those experienced in creating comprehensive marketing plans for educational institutions. Companies specialising in direct marketing, marketing consultancy, and related services would be well-suited to compete, especially those with connections or insights into the target international markets. The award has already been made to Cowshed Communication Ltd, indicating competitive interest, with a total of four bids submitted, underscoring the potential for similar future opportunities in this field.

## Notice

This specification relates to the appointment of a marketing agency to work with us, helping to develop and deliver a cohesive marketing and communications plan utilizing full-service resources that meet needs along the customer journey. The target markets will be England, the United States, India and various EU markets.Contract period initially September 2021 - July 2022

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=112548 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Jan 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 19 Oct 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITIES WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 4DQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Butetown |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | COWSHED COMMUNICATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 10 Jan 2022 at 15:34 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=112548

## Notice URLs

- http://www.uniswales.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-112548. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-112548.json.