---
title: "Development and Management of a New Cross-border Pilgrimage Route between Ferns and St Davids and Associated Tourism Products under the Ancient Connections Project"
ocid: "ocds-kuma6s-112971"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-112971"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-112971.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-112971.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "PEMBROKESHIRE COUNTY COUNCIL"
published: "2022-01-13"
---

# Development and Management of a New Cross-border Pilgrimage Route between Ferns and St Davids and Associated Tourism Products under the Ancient Connections Project

Buyer: PEMBROKESHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-kuma6s-112971

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-112971)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-112971.json)

## Summary

Pembrokeshire County Council has successfully completed the tender process for the project titled "Development and Management of a New Cross-border Pilgrimage Route between Ferns and St Davids and Associated Tourism Products," part of the Ancient Connections Project focused on arts, heritage, and tourism. The procurement, classified under services, involved an open procedure and attracted bids to oversee and promote a new pilgrimage route linking Wexford, Ireland, and Pembrokeshire, Wales. The contract was awarded to The British Pilgrimage Trust CIO, with a value of €210,000, and was signed on 13 January 2022, following an initiation date of 4 August 2021 with a delivery location specified in Pembrokeshire.

This tender presents significant opportunities for businesses in the tourism and cultural sectors, particularly those involved in heritage management, event organisation, and visitor experience enhancement. Companies that can provide innovative solutions for route branding, marketing, and tourism product development would be particularly well-suited to compete. The successful contractor will also play a vital role in creating jobs and stimulating cross-border tourism, marking a strategic opportunity for SMEs focused on sustainable tourism and community engagement.

## Notice

Pembrokeshire County Council, on behalf of the Wexford/Pembrokeshire EU funded arts, heritage and tourism project Ancient Connections, wish to contract a not-for-profit entity or commercial company to oversee, develop and promote a new pilgrim route between Ferns in Wexford, Ireland and St Davids in Pembrokeshire, Wales as well as co-ordinate and market related tourism products. This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections - The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).

### Lot Information

Lot 1

Pembrokeshire County Council, on behalf of the Wexford/Pembrokeshire EU funded arts, heritage and tourism project Ancient Connections, wish to contract a not-for-profit entity or commercial company to oversee, develop and promote a proposed new pilgrim route between Ferns in Wexford, Ireland and St Davids in Pembrokeshire, Wales. There will be a strong focus on developing the pilgrimage product using existing infrastructure (coastal path in Pembrokeshire and related attractions in Wexford) as well as on co-ordinating and marketing related tourism products. The budget allocated for this contract is to deliver specific and identified short term outputs as well as acting as seed funding for the longer-term vision for the enterprise. The successful contractor, be they not-for-profit or commercial, will need to demonstrate an enthusiasm to the long-term vision for the project beyond the scope of the contract deliverables and demonstrate what measures they would put in place during the contract period to ensure sustainability and financial independence once the Ancient Connections project ends in July 2023. Key deliverables of the contract include the stimulation of cross-border and overseas visitors to both regions, the creation of two full time equivalent jobs (either through the company itself, or through employment generated directly as a consequence of the venture in related SME's), route branding, design and dissemination of a pilgrim passport and map, a website and booking system, pilgrim welcome and departure pack, a pilgrim app, delivery of a pilgrim host training programme and networking events, a pilot of the pilgrim product, route development and installation of initial way markers, other signage, promotional events, and individual product elements.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=112971 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jan 2022 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 13 Jan 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £210,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PEMBROKESHIRE COUNTY COUNCIL |
| Additional buyers | PEMBROKESHIRE COAST NATIONAL PARK AUTHORITY; VISIT WEXFORD; WEXFORD COUNTY COUNCIL |
| Locality | PEMBROKESHIRE |
| Post town | Swansea |
| Postcode | SA61 1TP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL42 South West Wales |
| Local authority | Pembrokeshire |
| Electoral ward | Pembroke Dock: Central |
| Westminster constituency | Mid and South Pembrokeshire |
| Delivery location | TLL14 South West Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE BRITISH PILGRIMAGE TRUST |

## CPV Codes

### Divisions

- 63 - Supporting and auxiliary transport services; travel agencies services
- 73 - Research and development services and related consultancy services
- 75 - Administration, defence and social security services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 63500000 - Travel agency, tour operator and tourist assistance services
- 63513000 - Tourist information services
- 63514000 - Tourist guide services
- 73000000 - Research and development services and related consultancy services
- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 75125000 - Administrative services related to tourism affairs
- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79400000 - Business and management consultancy and related services
- 79410000 - Business and management consultancy services
- 79413000 - Marketing management consultancy services
- 79419000 - Evaluation consultancy services

## Release History

- 13 Jan 2022 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=112971

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN385377
  Development and Management of a New Cross-border Pilgrimage Route between Ferns and St Davids and Associated Tourism Products under the Ancient Connections Project - Pembrokeshire County Council, on behalf of the Wexford/Pembrokeshire EU funded arts, heritage and tourism project Ancient Connections, wish to contract a not-for-profit entity or commercial company to oversee, develop and promote a new pilgrim route between Ferns in Wexford, Ireland and St Davids in Pembrokeshire, Wales as well as co-ordinate and market related tourism products. This contract is part of a wider cross-border heritage and arts programme called Rediscovering Ancient Connections - The Saints (abbreviated to Ancient Connections). The Ancient Connections project is a EU - Ireland Wales ETC cross-border arts and heritage project, linking the two regions of North Wexford (Ferns/Enniscorthy/Gorey) and North Pembrokeshire (St. Davids/Fishguard/Goodwick).

## Notice URLs

- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-112971

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-112971. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-112971.json.