---
title: "Cymru Wales Destination Digital Marketing"
ocid: "ocds-kuma6s-113599"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-113599"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-113599.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-113599.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "WELSH GOVERNMENT"
published: "2021-12-16"
---

# Cymru Wales Destination Digital Marketing

Buyer: WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-113599

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-113599)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-113599.json)

## Summary

The Welsh Government is looking to appoint an expert team for the "Cymru Wales Destination Digital Marketing" contract, a significant procurement in the Transport and Economy sectors, located in Cardiff, UK. This open procedure tender was initiated to meet the requirements for enhancing destination digital marketing activities through various strategies, including paid media and SEO support. The tender period concluded on 5th October 2021, and the award was made to iCrossing on 23rd November 2021, with a total contract value of £24 million, spanning up to four years including potential extensions.

This tender presents a substantial opportunity for businesses specialising in digital marketing services, particularly those with expertise in paid search campaigns, data analytics, and strategic digital initiatives. Businesses of varying sizes, especially SMEs, that can demonstrate a strong technical capability while maintaining a competitive pricing strategy will find themselves well-positioned to participate in future tenders of this nature. The successful bidder will also be required to engage in community benefits, providing training and recruitment opportunities for disadvantaged workers in the local area.

## Notice

The Welsh Government's Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

### Lot Information

Lot 1

The Welsh Government's Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=113599 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2021 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 23 Nov 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £24,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ICROSSING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79410000 - Business and management consultancy services

## Release History

- 16 Dec 2021 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=113599

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=DEC382797
  Cymru Wales Destination Digital Marketing - The Welsh Government's Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

## Notice URLs

- http://wales.gov.uk/?skip=1&lang=en
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-113599
- https://etenderwales.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-113599. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-113599.json.