---
title: "Research & Develop Personas to Develop Digital Products to Support Weight Loss"
ocid: "ocds-kuma6s-114673"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-114673"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-114673.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-114673.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)"
published: "2023-09-13"
---

# Research & Develop Personas to Develop Digital Products to Support Weight Loss

Buyer: NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)  
Current stage: Award  
OCID: ocds-kuma6s-114673

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-114673)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-114673.json)

## Summary

The NHS Wales Shared Services Partnership-Procurement Services is seeking to commission a research and development agency to develop personas for digital products supporting weight loss. The tender, titled "Research & Develop Personas to Develop Digital Products to Support Weight Loss," falls under the services procurement category and is located in Wales. The procurement stage is the award phase, with Emotional Logic Ltd being the awarded supplier. The contract was signed on 18th November 2021.

This procurement opportunity focuses on research consultancy services and aims to enable individuals in Wales to better manage a healthier weight through digital resources. Businesses specializing in research consultancy and digital product development would be well-suited to compete in this tender. The deadline for the tender period was 21st October 2021, and the award period ended on 15th November 2021 using the open procurement method. Further details can be obtained through the eTenderwales platform.

## Notice

Public Health Wales are seeking to commission a suitably qualified and experienced agency to undertake insight research and develop a suite of personas.These personas will be used to directly inform the development of digital information and support that aims to enable people in Wales to better manage a healthier weight. The information and support will be predominantly provided through a public facing website and in future campaigns.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=114673 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Sep 2023 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 18 Nov 2021 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £29,236 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST) |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF15 7QZ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Taff's Well |
| Westminster constituency | Cardiff North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EMOTIONAL LOGIC |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73210000 - Research consultancy services

## Release History

- 13 Sep 2023 at 10:29 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=114673

## Notice URLs

- http://emotional-logic.co.uk
- http://nwssp.nhs.wales/ourservices/procurement-services/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-114673. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-114673.json.