--- title: "Contract for Swansea Bay 'Happy Place' Outdoor Media Contract 2021/22" ocid: "ocds-kuma6s-115558" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-115558" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-115558.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-115558.json" source: "Sell2Wales" current_stage: "Award" buyer: "CITY & COUNTY OF SWANSEA" published: "2022-02-14" --- # Contract for Swansea Bay 'Happy Place' Outdoor Media Contract 2021/22 Buyer: CITY & COUNTY OF SWANSEA Current stage: Award OCID: ocds-kuma6s-115558 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-115558) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-115558.json) ## Summary The City & County of Swansea is currently involved in the tender process for the "Contract for Swansea Bay ‘Happy Place’ Outdoor Media Contract 2021/22." This procurement is categorised under services and aims to enhance the tourism marketing efforts for Swansea Bay, including Swansea, Mumbles, Gower Peninsula, and surrounding areas. The tender deadline for submissions is set for 12 noon on 19th November 2021, with the contract award scheduled for 26th November 2021. The maximum budget allocated for this campaign is £30,000, which must encompass all associated costs, to ensure no additional funds are requested by the winning bidder. The contract will be implemented shortly after the award date. This tender presents robust opportunities for businesses in the advertising and marketing sectors, especially those specialising in outdoor media campaigns. Companies that excel in creative marketing strategies, advertising consultancy, and have experience in managing targeted campaigns for tourism-related initiatives are particularly well-suited to compete. Success in this contract could allow businesses to connect with both new and returning visitors to Swansea Bay, thus potentially boosting sales and brand visibility within the local tourism market. ## Notice Visit Swansea Bay' is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council. We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into.The 2021-2022 campaign will continue to promote Swansea Bay as a visitor's 'Happy Place' and this theme will be reflected in all outputs for this Outdoor Media Campaign.Campaign AimsThe aims of the campaign are to:Build on the current 'Happy Place' Campaign to engage both new and existing visitors via an innovative outdoor media campaign across high profile transport hubs in our key geographical markets.New visitors - to encourage new visitors to make Swansea Bay their Happy Place by using key images and promoting staycations.Existing visitors - tapping into memories with existing visitors who perhaps couldn't visit in 2020/2021 due to the coronavirus pandemic, encouraging them to return.A maximum budget of PS30,000 is available for completing this outdoor media campaign. All expenses must be covered by this budget. Once the total cost is accepted as part of the successful bid no additional funds will be available.Prices must be fully inclusive of all labour, materials and costs, including all administrative costs.The successful submission is expected to be ready for immediate implementation (subject to availability). ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115558 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 14 Feb 2022 | | Submission deadline | 19 Nov 2021 | | Future notice date | Not specified | | Award date | 1 Dec 2021 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | CITY & COUNTY OF SWANSEA | | Locality | SWANSEA | | Post town | Swansea | | Postcode | SA1 3SN | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL43 Swansea | | Local authority | Swansea | | Electoral ward | Waterfront | | Westminster constituency | Swansea West | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | THE MEDIA ANGEL (UK | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 22462000 - Advertising material - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services - 79961100 - Advertising photography services - 92111200 - Advertising, propaganda and information film and video-tape production - 92111210 - Advertising film production - 92111220 - Advertising video-tape production ## Release History - 14 Feb 2022 at 16:27 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115558 - 4 Nov 2021 at 16:03 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115558 ## Notice URLs - http://www.swansea.gov.uk - https://etenderwales.bravosolution.co.uk/home.html - https://www.swansea.gov.uk/dobusiness - https://www.themediaangel.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-115558. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-115558.json.