--- title: "Contract for Swansea Bay 'Happy Place' Video on Demand (VoD) Campaign 2021/22" ocid: "ocds-kuma6s-115588" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-115588" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-115588.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-115588.json" source: "Sell2Wales" current_stage: "Award" buyer: "CITY & COUNTY OF SWANSEA" published: "2022-02-14" --- # Contract for Swansea Bay 'Happy Place' Video on Demand (VoD) Campaign 2021/22 Buyer: CITY & COUNTY OF SWANSEA Current stage: Award OCID: ocds-kuma6s-115588 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-115588) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-115588.json) ## Summary The City & County of Swansea is seeking suppliers for the "Contract for Swansea Bay ‘Happy Place’ Video on Demand (VoD) Campaign 2021/22". This tender is currently at the Award stage, with a significant contract budget of £30,000 aimed at promoting Swansea Bay as a visitor destination. Key activities for bidders include developing three 30-second VoD adverts targeting couples, families, and younger demographics. The campaign is set to run from 17 January 2022 to 11 March 2022, with submissions due by 26 November 2021. This tender presents a valuable opportunity for marketing and advertising firms, particularly those experienced in video content creation and campaign management. Organisations that have relationships with broadcasting agencies and can demonstrate prior success in obtaining regulatory approvals for adverts will be well-suited to compete. This campaign not only emphasises creative delivery but also aims to engage diverse consumer segments, making it ideal for businesses looking to expand their reach in tourism-related marketing services. ## Notice Visit Swansea Bay' is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council (City & County of Swansea). We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into.2021/22 Campaign OverviewThe 2021-2022 campaign will continue to promote Swansea Bay as a visitor's 'Happy Place' and this theme should be reflected in all outputs for this VoD Campaign.The aim of the campaign is build on the current 'Happy Place' Campaign to engage both new and existing visitors via an innovative VoD media campaign in our key geographical markets.Bidders will be expected to prepare an appropriate campaign strategy and delivery plan based on this Specification and in response to the Method Statement questions below, to be submitted with their quotation. The plan should detail proposed activity from Monday 17th January 2022 to Friday 11thMarch 2022.The Campaign Plan should include a detailed rationale as to why a particular video on demand platform(s) has been chosen, how it/they meets the Specification and in particular, the target markets, in a cost-effective way.The successful company will be expected to:* Develop a creative response so that the VoD adverts achieve our aims and meet the requirements of the Specification.* Develop three separate 30 second VoD adverts to engage with:o Couples (empty nesters) - who enjoy the outdoors and culture.o Families with school age children - for adventurous family holidays.o A younger demographic - who enjoy activities and holiday as couples/friends.* Develop a concept, prepare a storyboard and script for each VoD advert.* Work directly with our videographer using a comprehensive bank of existing footage to create the three video adverts. See our YouTube channel for examples of existing video footage.NB: The video editing and any associated administration costs relating to the supply of the video footage should be included in the contract price.* Each advert will have a voiceover (which will need to be produced in both English and Welsh).* Each VoD advert needs to be produced in both English and Welsh - with respect to voiceover (see above) and on-screen messaging/branding.* All content is to be approved by the Client prior to use2.14 A maximum budget of PS30,000 is available for completing this video on demand campaign. All expenses must be covered by this budget. Once the total cost is accepted as part of the successful bid no additional funds will be available. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115588 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 14 Feb 2022 | | Submission deadline | 26 Nov 2021 | | Future notice date | Not specified | | Award date | 7 Dec 2021 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | CITY & COUNTY OF SWANSEA | | Locality | SWANSEA | | Post town | Swansea | | Postcode | SA1 3SN | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL43 Swansea | | Local authority | Swansea | | Electoral ward | Waterfront | | Westminster constituency | Swansea West | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | UBIQUITY GROUP | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 32 - Radio, television, communication, telecommunication and related equipment - 45 - Construction work - 64 - Postal and telecommunications services - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 22462000 - Advertising material - 32310000 - Radio broadcast receivers - 45232331 - Ancillary works for broadcasting - 64228000 - Television and radio broadcast transmission services - 64228100 - Television broadcast transmission services - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services - 79961100 - Advertising photography services - 92111200 - Advertising, propaganda and information film and video-tape production - 92111210 - Advertising film production - 92111220 - Advertising video-tape production ## Release History - 14 Feb 2022 at 16:27 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115588 - 5 Nov 2021 at 14:34 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115588 ## Notice URLs - http://www.swansea.gov.uk - https://etenderwales.bravosolution.co.uk/home.html - https://www.swansea.gov.uk/dobusiness ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-115588. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-115588.json.