---
title: "Food Sector Development Framework Agreement"
ocid: "ocds-kuma6s-115828"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-115828"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-115828.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-115828.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "WELSH GOVERNMENT"
published: "2022-06-13"
---

# Food Sector Development Framework Agreement

Buyer: WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-115828

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## Summary

The Welsh Government is overseeing the Food Sector Development Framework Agreement aimed at enhancing business development and export activities within the food and drink sector. This tender, valued between £8.3 million and £30 million, is designed to support a range of programmes across Wales, the UK, and internationally. It is currently in the contract award stage, following the completion of the tender process. Key dates include the bid opening on 17 January 2022, with the contract period extending over four years and an option for a one-year extension thereafter.

This procurement presents significant opportunities for SMEs and larger enterprises involved in food and drink consultancy, marketing, and export services. Businesses that can offer innovative solutions in support of food sector development, event management, and trade engagement will find particular competitive advantages here. The focus on enhancing Welsh products on a global scale aligns with the expertise of organisations prepared to engage actively in consultancy and promotional activities within the industry.

## Notice

This Food Sector Development Framework Agreement is required to support and deliver a wide range of contracts, programmes and activities (including business development, export, and other specialist Food service) throughout Wales, the UK & Internationally as well as business-to-business on a global basis. Food and Drink is a priority sector for the Welsh Government and this framework is essential to support achievement of our strategic vision, to provide a continued development of support programmes, assisting the industry to grow, innovate and move in positive new directions, ensuring Wales takes a prominent position in the market place for food. It is anticipated the Food Sector Development Framework Agreement value will range between GBP 8.3 million - 30 million. The figure stated in section II.1.5 of this notice is the maximum total value for the potential four year term of the framework agreement. The total value and the Lot values stated are an indication of the anticipated spend for each Lot throughout the duration of the framework agreement, including the optional 1 year extension (4 years in total). They are not a guaranteed budget.

### Lot Information

Specialist F&D Business Support & Development Programmes

Deliver advice and support which suit the needs of new business creations, micro, small, medium and large businesses in developing their products and services. Develop a number of innovative programmes and activities. Ensuring businesses partake and benefit from these activities and are in a position to take advantage of opportunities that might arise.. It is anticipated that the value for this Lot will range between GBP 2.5 million - 9.3 million.

Renewal: an optional 12 month extension

Specialist F&D Consultancy Events and Showcase Management

Deliver a strong Welsh presence at key UK, International trade and consumer events, providing an environment where trade buyers, consumers, distributors, Inward Investors, press and media can learn more about Wales' food and drink industry. Raise the profile of the industry in line with the Cymru/Wales brand and the Blas Cymru / Taste Wales branding, enabling Welsh companies to directly engage with potential clients to generate new sales. It is anticipated that the value for this Lot will range between GBP 600000 - 2 million.

Renewal: optional 12 month extension

Specialist F&D Export Consultancy & Trade Development

Deliver specialist export advisory support to Welsh-based food and drink businesses to develop their international sales, and to help maximise their chances of export success. Manage the Food and Drink Wales Export Cluster. Deliver a series of highly tailored Trade Development Visits.. It is anticipated that the value for this Lot will range between GBP 1 million - 4.8 million.

Renewal: optional 12 month extension

Specialist F&D Marketing, Public Relations and Copywriting Services

Raise the profile of the 'Bwyd a Diod Cymru / Food and Drink Wales' identity as priority so that industry, buyers and investors are aware of the high quality, safe products that Wales has to offer in the UK and internationally. Promoting and generating as much coverage as possible the successes of our producers,; this includes maximising the impact of Blas Cymru / Taste Wales as a brand.. It is anticipated that the value for this Lot will range between GBP 500000 - 1.5 million.

Renewal: optional 12 month extension

Specialist F&D Research, Analysis and Evaluation

Provide research, evaluation, analysis and specialist services to create robust credible evidence to support the development of strategy and policy for the food and drink sectors and its connections with other related issues and sectors.. It is anticipated that the value for this Lot will range between GBP 1 million - 3.9 million.

Renewal: optional 12 month extension

Specialist F&D Trade Engagement and Category Management

Proactively engage with food and drink buyer organisations to build and understanding of buying organisations policies and plans. Explore opportunities for sourcing Welsh products encouraging buyers to attend Royal Welsh Show Business lounge enabling producers to meet with buyers and secure new business. Provide group and individual support so that Welsh suppliers can understand category management process to assist with trade development plans.. It is anticipated that the value for this Lot will range between GBP 1.8 million - 5.5 million.

Renewal: optional 12 month extension

Specialist F&D Consulting: Future Foods

Develop and support novel innovative products and processes targeted at UK and international markets, providing expertise in food science, technology, manufacturing, supply chain, nutrition, research and development. Support Welsh Government and businesses to adapt to critical and emerging supply chain issues and cross cutting issues by exploring innovative, novel, science and other technology based solutions.. It is anticipated that the value for this Lot will range between GBP 900000 - 3 million.

Renewal: optional 12 month extension

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115828 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Jun 2022 |
| Submission deadline | 17 Jan 2022 |
| Future notice date | Not specified |
| Award date | 31 May 2022 |
| Contract period | Not specified |
| Recurrence | 3 to 4 years |

## Values

| Field | Value |
| --- | --- |
| Tender value | £30,000,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £30,000,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WELSH GOVERNMENT |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 19 |
| Supplier names | A LA CARTE CONSULTING; ABERYSTWYTH UNIVERSITY; BIC INNOVATION; BROOKDALE CONSULTING; CARDIFF METROPOLITAN UNIVERSITY; CATEGORY-INSIGHT; FOUR COMMUNICATIONS; KINETIC CUBED; LANDSKER BUSINESS SOLUTIONS; LANTRA; LEVERCLIFF ASSOCIATES; MENTER A BUSNES; MILLER RESEARCH (UK; NEWABLE; OPEL INTERNATIONAL TRADE; ORCHARD MEDIA & EVENTS; PROMAR INTERNATIONAL; SPENCER DAVID; WAVEHILL |

## CPV Codes

### Divisions

- 03 - Agricultural, farming, fishing, forestry and related products
- 15 - Food, beverages, tobacco and related products
- 73 - Research and development services and related consultancy services
- 75 - Administration, defence and social security services
- 77 - Agricultural, forestry, horticultural, aquacultural and apicultural services
- 92 - Recreational, cultural and sporting services

### Codes

- 03000000 - Agricultural, farming, fishing, forestry and related products
- 15000000 - Food, beverages, tobacco and related products
- 73000000 - Research and development services and related consultancy services
- 75210000 - Foreign affairs and other services
- 77000000 - Agricultural, forestry, horticultural, aquacultural and apicultural services
- 92000000 - Recreational, cultural and sporting services

## Release History

- 13 Jun 2022 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115828
- 15 Nov 2021 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=115828

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=NOV379772
  Food Sector Development Framework Agreement - This Food Sector Development Framework Agreement is required to support and deliver a wide range of contracts, programmes and activities (including business development, export, and other specialist Food service) throughout Wales, the UK & Internationally as well as business-to-business on a global basis. Food and Drink is a priority sector for the Welsh Government and this framework is essential to support achievement of our strategic vision, to provide a continued development of support programmes, assisting the industry to grow, innovate and move in positive new directions, ensuring Wales takes a prominent position in the market place for food. It is anticipated the Food Sector Development Framework Agreement value will range between GBP 8.3 million - 30 million. The figure stated in section II.1.5 of this notice is the maximum total value for the potential four year term of the framework agreement. The total value and the Lot values stated are an indication of the anticipated spend for each Lot throughout the duration of the framework agreement, including the optional 1 year extension (4 years in total). They are not a guaranteed budget.
- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUN401893
  Food Sector Development Framework Agreement - This Food Sector Development Framework Agreement is required to support and deliver a wide range of contracts, programmes and activities (including business development, export, and other specialist Food service) throughout Wales, the UK & Internationally as well as business-to-business on a global basis. Food and Drink is a priority sector for the Welsh Government and this framework is essential to support achievement of our strategic vision, to provide a continued development of support programmes, assisting the industry to grow, innovate and move in positive new directions, ensuring Wales takes a prominent position in the market place for food. It is anticipated the Food Sector Development Framework Agreement value will range between GBP 8.3 million - 30 million. The figure stated in section II.1.5 of this notice is the maximum total value for the potential four year term of the framework agreement. The total value and the Lot values stated are an indication of the anticipated spend for each Lot throughout the duration of the framework agreement, including the optional 1 year extension (4 years in total). They are not a guaranteed budget.

## Notice URLs

- http://gov.wales
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-115828
- https://etenderwales.bravosolution.co.uk/web/login.shtml

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-115828. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-115828.json.
