--- title: "Contract for Cross Platform Social Media Campaign (TikTok & Instagram)" ocid: "ocds-kuma6s-116861" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-116861" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-116861.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-116861.json" source: "Sell2Wales" current_stage: "Award" buyer: "CITY & COUNTY OF SWANSEA" published: "2022-04-08" --- # Contract for Cross Platform Social Media Campaign (TikTok & Instagram) Buyer: CITY & COUNTY OF SWANSEA Current stage: Award OCID: ocds-kuma6s-116861 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-116861) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-116861.json) ## Summary The City and County of Swansea is currently seeking bids for a contract entitled "Contract for Cross Platform Social Media Campaign (TikTok & Instagram)." This procurement falls under the services category and is located in Swansea, with key activities focused on enhancing the digital presence of Swansea Bay through strategic social media marketing. The procurement process is in the Award stage, having been signed on 24 January 2022, following a tender period that ended on 10 January 2022. Various advertising and marketing classifications have been outlined, emphasising the campaign's broad spectrum within the advertising industry. This tender presents a significant opportunity for marketing agencies, media firms, and creative professionals skilled in social media campaigns, particularly in platforms like TikTok and Instagram. Businesses that specialise in digital content creation, advertising, and analytics are well-suited to compete for this contract, which aims to boost local engagement and establish a robust online presence. Furthermore, the contract’s focus on a detailed campaign strategy and reporting allows for growth potential in understanding and influencing social media trends, making it ideal for companies looking to expand their service offerings in the advertising sector. ## Notice Summary of Contract DeliverablesTo summarise, the successful bidder will:Deliver a Swansea Bay TikTok Launch and Instagram Campaign Plan. Include a Media Schedule clearly indicating balance of paid-for and organic activity throughout the life of the campaign. Include a rationale as to why the specific types of paid-for activity were selected. Develop the creative concept for the campaign and include in the Campaign Plan.Purchase and book all paid-for activity. Produce or source all the campaign assets, eg video, images, copy, music etc,. Launch the campaign and be responsible for posting on TikTok and Instagram during the contract period.Report weekly on the progress of the campaign, against the targets set in the submission.Produce an illustrated final report:1. Which summarises the campaign2. Analyses the actual campaign performance against the targets set3. Highlights what elements worked well and what didn't, with respect to organic and paid-for activity4. Makes recommendations for the future development of the Swansea Bay TikTok platform following the contract period5. Ensure that all activity and content is approved by the Client prior to posting. No content will be posted without the express written approval of the Client. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=116861 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Apr 2022 | | Submission deadline | 10 Jan 2022 | | Future notice date | Not specified | | Award date | 24 Jan 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | CITY & COUNTY OF SWANSEA | | Locality | SWANSEA | | Post town | Swansea | | Postcode | SA1 3SN | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL43 Swansea | | Local authority | Swansea | | Electoral ward | Waterfront | | Westminster constituency | Swansea West | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | EQUINOX | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 32 - Radio, television, communication, telecommunication and related equipment - 45 - Construction work - 64 - Postal and telecommunications services - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 22462000 - Advertising material - 32310000 - Radio broadcast receivers - 45232331 - Ancillary works for broadcasting - 64228000 - Television and radio broadcast transmission services - 64228100 - Television broadcast transmission services - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services - 79342000 - Marketing services - 79342100 - Direct marketing services - 79413000 - Marketing management consultancy services - 79961100 - Advertising photography services - 92111200 - Advertising, propaganda and information film and video-tape production - 92111210 - Advertising film production - 92111220 - Advertising video-tape production ## Release History - 8 Apr 2022 at 14:03 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=116861 - 16 Dec 2021 at 12:40 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=116861 ## Notice URLs - http://https://www.swansea.gov.uk/dobusiness - https://etenderwales.bravosolution.co.uk/home.html ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-116861. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-116861.json.