--- title: "Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign" ocid: "ocds-kuma6s-117293" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-117293" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-117293.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-117293.json" source: "Sell2Wales" current_stage: "Award" buyer: "KEEP WALES TIDY" published: "2022-03-11" --- # Invitation to Tender - Creative Campaign Creation for Keep Wales Tidy, Roadside Litter Campaign Buyer: KEEP WALES TIDY Current stage: Award OCID: ocds-kuma6s-117293 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-117293) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-117293.json) ## Summary The public procurement process involves Keep Wales Tidy, located in Cardiff, which has issued an "Invitation to Tender" for a creative campaign aimed at addressing roadside littering behaviour among vehicle drivers. This contract is classified under the services category, specifically focusing on advertising and marketing services. Bidding for this tender has concluded, with an award decision made on 11 March 2022, resulting in a contract valued at £8,000 awarded to the supplier Droplet. The campaign will emphasise themes related to national pride and worker safety, among others, and requires adherence to specific brand guidelines. This opportunity presents a significant avenue for growth for businesses specialising in creative marketing and advertising services, especially those experienced in developing campaigns for behavioural change and community awareness. Companies with capabilities in designing visual assets, managing outdoor and digital advertising, and conducting workshops aimed at commercial drivers would be particularly well-suited to compete for this contract. Engaging in this tender allows firms to demonstrate their creativity and strategic thinking while contributing to a socially responsible initiative. ## Notice To create one core concept to underpin a campaign which will make vehicle drivers change their behavior around the throwing of litter from vehiclesTo deliver a full creative campaign based on this core concept.To design and create a suite of campaign assets with the use of designed icons (not images) for outdoor advertising, web and social mediaCampaign will be used within audio advertising, on outdoor signage, bin stickers, web and social media.Campaign will be focused on four themes (tbc), chosen from a recent roadside litter survey carried out by Keep Wales Tidy targeting commercial drivers, but likely to include national pride, worker safety and enforcement.All creative design MUST adhere to Caru Cymru and RDP brand guidelines as seen in the attached brand guideline documents.The chosen agency will be expected to liaise with the chosen outdoor advertising agency to create size and format specific signage designs and messaging for DAX advertising.A representative from the chosen agency must be able to attend a roadside litter workshop on Wednesday 26 January between 1pm and 2.30pm.Attend regular meetings with KWT team to agree design and messaging. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=117293 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Mar 2022 | | Submission deadline | 21 Jan 2022 | | Future notice date | Not specified | | Award date | 11 Mar 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £8,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | KEEP WALES TIDY | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF11 9HB | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Riverside | | Westminster constituency | Cardiff West | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | DROPLET | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79000000 - Business services: law, marketing, consulting, recruitment, printing and security - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 11 Mar 2022 at 08:55 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=117293 - 6 Jan 2022 at 16:25 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=117293 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN384303&idx=1 6th January 2022 - Roadside Litter Creative Brief - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN384303&idx=2 6th January 2022 - Caru Cymru Brand Guidelines - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN384303&idx=3 6th January 2022 - RDP Brand Guidelines ## Notice URLs - https://www.droplet.co.uk - https://www.keepwalestidy.cymru ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-117293. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-117293.json.