---
title: "Celtic Routes 360 Drone & Digital Experiences Contract"
ocid: "ocds-kuma6s-119926"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-119926"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-119926.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-119926.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "CARMARTHENSHIRE COUNTY COUNCIL"
published: "2022-08-02"
---

# Celtic Routes 360 Drone & Digital Experiences Contract

Buyer: CARMARTHENSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-kuma6s-119926

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## Summary

Carmarthenshire County Council is seeking a suitably qualified contractor for the "Celtic Routes 360 Drone & Digital Experiences Contract". This project aims to enhance the Celtic Routes tourism initiative by creating immersive digital experiences, including 360-degree drone footage, that celebrate the Celtic heritage across counties including Carmarthenshire, Wexford, and Pembrokeshire. The tender process is classified as open, with the deadline for submissions set for 14:00 on 14th April 2022, and awarded on 22nd April 2022. The initiative is part of a broader tourism strategy, benefiting local economies funded partly through the European Regional Development Fund under the Ireland Wales Cooperation programme 2014-2020.

This procurement presents significant opportunities for businesses in the digital and multimedia sectors, particularly those specialising in photographic and aerial services, digital marketing, and multimedia technology. Companies that offer innovative solutions for enhancing visitor experiences through technology would be well-suited to compete for this contract, aligning with the project’s objective to adopt a Celtic narrative that draws visitors to the region and increases engagement with the local culture. With a strong emphasis on immersive experiences, the tender could lead to fruitful partnerships for suppliers with complementary services in the tourism and digital content creation industries.

## Notice

Carmarthenshire County Council, on behalf of its partners are seeking to commission a suitably qualified and experienced contractor to further develop the Celtic Routes project by bringing Celtic Routes brand to life for industry/stakeholders and visitors to the areas through the development of 360 drone footage and digital experiences.The Celtic Routes project is a tourism heritage initiative to develop and build on the truly distinctive identity its partners have as individuals but through working together will harness the collective strengths to create an innovative marketing campaign that will maximise spend and income retention to the local economies. The project uses a Celtic narrative and messages to improve the visitor experience, to provide fresh reasons to visit or stay longer and to see the counties through a different lens - a Celtic lens.In short Celtic Routes is:"a branded collection of tourism experiences that encourages travellers to Ireland and Wales to discover the Celtic Spirit by offering a number of immersive and authentic Celtic experiences in Wexford, Wicklow, Waterford, Carmarthenshire, Ceredigion and Pembrokeshire.Contract requirements:The Partnership is keen to further develop the Celtic Routes experience and to bring the initiative to life for both visitors, local trade representatives and other stakeholders through the delivery of a digital experience within the partner counties.Whilst the brand is a strong proposition in its own right, we are keen to develop more immersive experiences on the ground utilising digital technologies and 360 imagery. The contract is partly funded via the European Regional Development Fund through the Ireland Wales Cooperation programme 2014-2020.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=119926 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Aug 2022 |
| Submission deadline | 14 Apr 2022 |
| Future notice date | Not specified |
| Award date | 7 Jun 2022 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CARMARTHENSHIRE COUNTY COUNCIL |
| Locality | CARMARTHEN |
| Post town | Swansea |
| Postcode | SA31 1JP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL42 South West Wales |
| Local authority | Carmarthenshire |
| Electoral ward | Carmarthen Town North and South |
| Westminster constituency | Caerfyrddin |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 4PI PRODUCTIONS |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 24 - Chemical products
- 32 - Radio, television, communication, telecommunication and related equipment
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22315000 - Photographs
- 24931210 - Photographic developers
- 32322000 - Multimedia equipment
- 32354300 - Photographic film
- 32417000 - Multimedia networks
- 79960000 - Photographic and ancillary services
- 79961000 - Photographic services
- 79961100 - Advertising photography services
- 79961200 - Aerial photography services
- 79961300 - Specialised photography services

## Release History

- 2 Aug 2022 at 13:14 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=119926
- 25 Mar 2022 at 08:58 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=119926

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=MAR392885&idx=1
  25th March 2022 - Specification
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=MAR392885&idx=2
  25th March 2022 - Terms and conditions

## Notice URLs

- https://www.4piproductions.com
- https://www.carmarthenshire.gov.wales
- https://www.sell2wales.gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-119926. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-119926.json.