--- title: "Communications Plan for Marketing & Product Distribution" ocid: "ocds-kuma6s-121344" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-121344" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-121344.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-121344.json" source: "Sell2Wales" current_stage: "Award" buyer: "WELSH GOVERNMENT" published: "2022-09-21" --- # Communications Plan for Marketing & Product Distribution Buyer: WELSH GOVERNMENT Current stage: Award OCID: ocds-kuma6s-121344 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-121344) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-121344.json) ## Summary The Welsh Government has awarded a contract for the "Communications Plan for Marketing & Product Distribution" to Mid Wales Tourism Ltd. The contract involves developing and delivering regional tourism communication plans across four regions in Wales: North Wales, Mid Wales, West Wales, and South Wales. The tender was for services and followed an open procedure. The contract was awarded on 6th September 2022. This procurement presents business growth opportunities for companies in the tourism sector with expertise in developing and delivering effective communication plans. Businesses, especially small to medium enterprises (SMEs), can leverage this opportunity to support the Welsh Government's efforts to promote Wales globally to B2B and B2C markets. The contract duration is for three years, with an annual review included to assess performance and outputs. ## Notice Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. This opportunity will be split between the following 4 regional lots: Lot 1 - North Wales Lot 2 - Mid Wales Lot 3 - West Wales Lot 4 - South Wales ### Lot Information Communications Plan for Marketing & Product Distribution - North Wales Region Lot 1 - North Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. ITT Reference for lot 1 - 94970. Etender ITT Reference for Lot 1 - North Wales Region is 94970 Renewal: contract duration 3 years, but is subject to annual review. Communications Plan for Marketing & Product Distribution - Mid Wales Region Lot 2 - Mid Wales Region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 2 - Mid Wales Region - 94971. etender reference for lot 2 - Mid Wales Region is 94971 Renewal: contact duration is 3 years, but is subject to annual review. Communications Plan for Marketing & Product Distribution - West Wales Region Lot 3 - West Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 3 - West Wales Region - 94973. etender reference for lot 3 - West Wales Region is 94973 Renewal: contract duration is 3 years, but is subject to annual review. Communications Plan for Marketing & Product Distribution - South Wales Region Lot 4 - South Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 4 - South Wales Region - 94974. etender reference for lot 4 - South Wales Region - 94974 Renewal: Contract duration is 3 years, but is subject to annual review. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=121344 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Sep 2022 | | Submission deadline | 14 Jul 2022 | | Future notice date | Not specified | | Award date | 6 Sep 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £240,000 | | Lots value | £288,000 | | Awards value | Not specified | | Contracts value | £154,640 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | WELSH GOVERNMENT | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 3NQ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL Wales | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 2 | | Supplier names | MID WALES TOURISM; NORTH WALES TOURISM | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services ### Codes - 75125000 - Administrative services related to tourism affairs ## Release History - 21 Sep 2022 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=121344 - 9 Jun 2022 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=121344 ## Documents - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUN401336 Communications Plan for Marketing & Product Distribution - Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. This opportunity will be split between the following 4 regional lots: Lot 1 - North Wales Lot 2 - Mid Wales Lot 3 - West Wales Lot 4 - South Wales - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=SEP412159 Communications Plan for Marketing & Product Distribution - Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. This opportunity will be split between the following 4 regional lots: Lot 1 - North Wales Lot 2 - Mid Wales Lot 3 - West Wales Lot 4 - South Wales ## Notice URLs - http://www.sell2wales.gov.wales/search/search_switch.aspx?ID= - http://www.welshgovernment@gov.wales - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-121344 - https://etenderwales.bravosolution.co.uk - https://etenderwales.bravosolution.co.uk/esop/toolkit/negotiation/rfq/modifyRfq.do?from=menu&_ncp=1608047182338.708428-1 - https://etenderwales.bravosolution.co.uk/web/login.shtml - https://gov.wales/?lang=en ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-121344. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-121344.json.