--- title: "Student Recruitment Campaign" ocid: "ocds-kuma6s-121444" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-121444" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-121444.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-121444.json" source: "Sell2Wales" current_stage: "Award" buyer: "CARDIFF METROPOLITAN UNIVERSITY" published: "2022-07-15" --- # Student Recruitment Campaign Buyer: CARDIFF METROPOLITAN UNIVERSITY Current stage: Award OCID: ocds-kuma6s-121444 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-121444) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-121444.json) ## Summary Cardiff Metropolitan University is seeking a provider for its Student Recruitment Campaign for the years 2023 to 2025. This initiative falls under the services industry category, specifically focusing on advertising campaign services as part of an open procurement process. The tender stage is currently active, and the submission deadline was on 7th June 2022, with the award period concluding on 4th July 2022. The university, located at Llandaff campus in Cardiff, aims to enhance its profile in various academic fields by engaging a creative agency that can develop a compelling recruitment campaign. This tender presents significant opportunities for businesses specialising in advertising, marketing, and design, particularly those with experience in higher education. Agencies that can creatively craft campaigns aimed at a diverse and international student body will be well-suited to compete. The successful bidder will contribute to Cardiff Met's goal of increasing student applications and retention in a competitive academic marketplace, making it an attractive project for firms looking to expand their client base in the education sector. ## Notice The University is appointing a provider for the Cardiff Met Student Recruitment Campaign 2023-2025.The University's academic portfolio is oriented towards practice-focused and professionally recognised education and research. Our taught programmes align with the University's research and innovation agenda and deliver impact in a wide range of areas across art, design and environment, business and management, education and social policy, sport and health sciences and digital and data sciences, computing, robotics and engineering technologies.We trace our history back to 1865, when the School of Art first opened in the Old Free Library in Cardiff. Our vision emboldens this commitment to education, research and innovation undertaken in partnership with our students, governments, business and industry and with tangible benefits for individuals, society and the economy. We are committed to ensuring that every student fulfils their potential to make outstanding graduate-level contributions to their own and future generations.The University is a values-driven university with students' careers and employability at the forefront of its teaching. Our degree programmes equip our students with the knowledge and skills necessary to positively engage with the challenges of a complex, changing world.The Cardiff Met EDGE embeds Ethical, Digital, Global and Entrepreneurial skills in the curriculum, building students' experience, knowledge, confidence and resilience, and their subject specialist knowledge.With academics engaged in the industry and research, our programmes are oriented toward practice-focused and professionally recognised education, ensuring high impact by meeting industry needs and influencing governmental bodies, organisations, and networks across our subjects.The University has over 12,000 students based on two campuses in Cardiff and over 10,000 trans-national education students studying Cardiff Met degrees at partner institutions in 15 countries around the world. Students come from over 140 countries and 20% of our Cardiff-based students are international.In an increasingly competitive higher education environment, we need to maintain our point of difference while reaching a broader audience. We have a strong reputation in our art and design, sport, health, and education specialisms, and want to maintain this while building our profile in finance and management and our new subject area engineering and technologies. We therefore want to start speaking to people who might not know about Cardiff Met and what we stand for. We have set ambitious objectives to grow high quality applications and ensure they convert to enrolment for both Undergraduate and Postgraduate programmes.With many universities in the Cardiff vicinity with similar portfolio it can be hard sometimes for students to navigate, however with our unique student experience and real-world application academic offering, we have a positive story to tell about the extra experiences, career and employment opportunities, location and our values driven outlook that studying at Cardiff Met affords.We are keen for a campaign that responds to the fierce higher education marketplace and student number targets, reaches out to students who might not be aware of us or the quality of our academic offering, and articulates our core proposition creatively.We therefore require an agency to:i. Develop the creative concept and associated look and feel for our 2023 -2025 entry recruitment campaignii. Design the 2023 selected digital and print assets and 2024 entry undergraduate prospectus ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=121444 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Jul 2022 | | Submission deadline | 7 Jun 2022 | | Future notice date | Not specified | | Award date | 5 Jul 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | CARDIFF METROPOLITAN UNIVERSITY | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF5 2YB | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Llandaff | | Westminster constituency | Cardiff West | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BAXTER & BAILEY | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341400 - Advertising campaign services ## Release History - 15 Jul 2022 at 09:31 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=121444 - 18 May 2022 at 16:34 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=121444 ## Notice URLs - http://www.cardiffmet.ac.uk/procurement/ - https://in-tendhost.co.uk/cardiffmet/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-121444. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-121444.json.