--- title: "Development of a new Brand Identity for Wrexham University" ocid: "ocds-kuma6s-126100" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-126100" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-126100.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-126100.json" source: "Sell2Wales" current_stage: "Tender" buyer: "GLYNDWR UNIVERSITY" published: "2022-10-31" --- # Development of a new Brand Identity for Wrexham University Buyer: GLYNDWR UNIVERSITY Current stage: Tender OCID: ocds-kuma6s-126100 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-126100) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-126100.json) ## Summary The Glyndwr University in Wrexham is inviting tenders for the development of a new Brand Identity aimed at enhancing brand consistency and increasing visibility. The procurement involves a full-service agency to create bilingual brand concepts for various target audiences, with contract dates from 9th January 2023 to 5th May 2023. This tender opportunity in the advertising and marketing services category presents a chance for businesses specialising in brand strategy, design consultancy, and marketing services to collaborate with the university. Companies capable of engaging with diverse stakeholders and delivering compelling brand identities are well-suited to compete for this opportunity. ## Notice We are seeking a partner agency to work with us collaboratively on a brand identity and positioning exercise designed to improve the consistency of the presentation of the brand and increase awareness of the University and its distinctive offer externally with the goal of becoming more relevant to target markets, more competitive and more recognisable.We require a full service agency to take a considered and consultative approach to the development of a new brand strategy for the University to cover multiple audience types and outline a clear strategy for sub-brands. The agency appointed will be required to develop strong bilingual (Welsh and English) brand concepts, as well as associated visuals, messaging and content which can be adapted to serve a number of key target audiences, including:Prospective students - UG and PG - homeProspective students UG and PG - internationalProspective staffInternal - staff and studentsStudents studying with international academic partnersCorporate (e.g. partners, funding bodies, Welsh Government, business and industry)The successful agency will be expected to understand that this must be a whole-university project where everyone has the opportunity to be involved. In order to arrive at an authentic, yet aspirational, positioning statement and brand identity, the agency must build in time to undertake meaningful and ongoing engagement with the student community, including the Students' Union, staff at all levels of the organisation, senior management and the Board of Governors, high schools, academic partners, as well as other local and regional stakeholders, and to work closely with key staff from the University's Marketing and Recruitment Directorate as well as other key departments throughout all stages of the project.The indicative Targeted contract dates will commence on 9th January 2023 until 5th May 2023 (which is subject to confirmation)NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=126100.The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems. Details as per Invitation to Tender Documents(WA Ref:126100) ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126100 | | Notice type | S2W Notice - Website Invitation to Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 31 Oct 2022 | | Submission deadline | 28 Nov 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | GLYNDWR UNIVERSITY | | Locality | WREXHAM | | Post town | Llandudno | | Postcode | LL11 2AW | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL3 North Wales | | ITL 3 | TLL34 Flintshire and Wrexham | | Local authority | Wrexham | | Electoral ward | Grosvenor | | Westminster constituency | Wrexham | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341100 - Advertising consultancy services - 79342000 - Marketing services - 79400000 - Business and management consultancy and related services - 79413000 - Marketing management consultancy services - 79415200 - Design consultancy services - 79416200 - Public relations consultancy services ## Release History - 31 Oct 2022 at 15:16 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126100 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT416695&idx=1 31st October 2022 - Appendix 1 - Contract Specification - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT416695&idx=2 31st October 2022 - Invitation to Tender - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT416695&idx=3 31st October 2022 - Appendix 2 - Draft Terms & Conditions - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT416695&idx=4 31st October 2022 - Appendix 3 - Selection and Award Evaluation Criteria - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT416695&idx=5 31st October 2022 - Sell2Wales supplier postbox guidance ## Notice URLs - https://www.glyndwr.ac.uk - https://www.sell2wales.gov.wales - https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=126100.The - https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx.Suppliers ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-126100. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-126100.json.