---
title: "Ambassador Conference Programme Wales"
ocid: "ocds-kuma6s-126149"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-126149"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-126149.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-126149.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2023-05-18"
---

# Ambassador Conference Programme Wales

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-126149

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-126149)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-126149.json)

## Summary

The Welsh Government has awarded a contract for the Ambassador Conference Programme Wales to Sarah Fleming Associates Ltd. The procurement process was carried out by the Welsh Government as the buying organisation. The contract falls under the services industry category and was tendered using an open procedure. The procurement stage has ended, with the contract value amounting to £149,240.00 GBP, signed on 14th March 2023. The contract location is in Cardiff, UK, with the main objective focusing on continuing the development and lead management of the Ambassador Conference Wales programme.

This tender presents a growth opportunity for businesses, especially small and medium-sized enterprises (SMEs), with expertise in delivering successful campaigns and projects for Business Events. The Welsh Government encourages consortia bidding for this contract, aligning with their economic and social objectives. The tender submission deadline was 21st February 2023, and the bid opening took place on 22nd February 2023. Businesses interested in participating are required to register on the eTenderwales platform and can find detailed information on the contract by exploring the tender documents available on the platform.

## Notice

Welsh Government contract to continue with the development and lead management of the Ambassador Conference Wales / Llysgennad Cymru programme.

### Lot Information

Lot 1

Welsh Government contract to continue with the development and lead management of the Ambassador Conference Wales / Llysgennad Cymru programme. Objectives aligned to the programme will need to include implementation and development of existing efforts for the development and management of a successful Ambassador Conference Programme for Wales. The successful contractor will work with the Universities, Academics, Destinations and most importantly the Ambassadors to position Wales as a viable event location.

Renewal: Potential for future procurements for this requirement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126149 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 May 2023 |
| Submission deadline | 21 Feb 2023 |
| Future notice date | Not specified |
| Award date | 14 Mar 2023 |
| Contract period | Not specified |
| Recurrence | 2025 |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £149,240 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SARAH FLEMING ASSOCIATES |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73000000 - Research and development services and related consultancy services
- 79310000 - Market research services
- 79400000 - Business and management consultancy and related services
- 79411100 - Business development consultancy services

## Release History

- 18 May 2023 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126149
- 17 Jan 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126149

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN424458
  Ambassador Conference Programme Wales - Welsh Government contract to continue with the development and lead management of the Ambassador Conference Wales / Llysgennad Cymru programme.
- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=MAY437836
  Ambassador Conference Programme Wales - Welsh Government contract to continue with the development and lead management of the Ambassador Conference Wales / Llysgennad Cymru programme.

## Notice URLs

- http://gov.wales
- http://wales.gov
- http://www.sell2wales.gov.wales/search/search_switch.aspx?ID=
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-126149
- https://etenderwales.bravosolution.co.uk
- https://etenderwales.bravosolution.co.uk/web/
- https://www.etenderwales.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-126149. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-126149.json.