--- title: "TV/Video production for Welsh Hero Brands" ocid: "ocds-kuma6s-126549" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-126549" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-126549.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-126549.json" source: "Sell2Wales" current_stage: "Award" buyer: "MENTER A BUSNES" published: "2022-12-20" --- # TV/Video production for Welsh Hero Brands Buyer: MENTER A BUSNES Current stage: Award OCID: ocds-kuma6s-126549 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-126549) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-126549.json) ## Summary The buying organisation Menter a Busnes is offering a tender for TV/Video production for Welsh Hero Brands in Ceredigion. The procurement stage is at the award phase with a contract signed on 20th December 2022. The tender aims to produce 10 individual adverts for Welsh food and drink brands, offering business opportunities for firms experienced in advertising material and film production services. This tender by Menter a Busnes provides opportunities for businesses specialising in advertising and marketing services. The successful bidder will need to deliver 10 adverts by March 2023, meeting the marketing objectives of multiple Welsh brands within the #CaruCymruCaruBlas campaign. The chosen contractor must have expertise in managing the production of diverse adverts while ensuring authenticity and delivering cost-effective bilingual campaigns. ## Notice #CaruCymruCaruBlas #LoveWalesLoveTaste is a cross-industry, collaborative Food & Drink Wales Consumer campaign with the aim to promote and raise awareness of Welsh food and drink. The Welsh Heroes extension of the #CaruCymruCaruBlas campaign involves Hero brands across categories. This campaign will produce 10 individual adverts that will meet the marketing objectives of each brand, while also linking to the overall campaign message.Objectives:- Producing 10 individual adverts for a consortium of non-competing Welsh brands all with the same campaign feel but meeting each brand's individual targets and audiences.- Raising overall consumer awareness for Welsh food and drink brands in Wales and GB through digital and TV advertising using the produced video content.Advert content:Individual storyboards will need to be developed for each of the Brands and the adverts will vary depending on each brand's aims and target audiences, with further information being provided upon award of the contract. While each advert will be individual, all should have a similar tone and aesthetic feel - each advert will feel upbeat and energetic as well as being authentic and unique to each brand's characteristics. There will be an overarching campaign line to link all the individual adverts.Deliverables:- 10 individual adverts, 30 seconds long- A minimum of 4 of these adverts will need to have Clearcast approval which you would be expected to manage- Welsh language versions of some of these adverts will be needed for advertising in Wales- Full usage rights of video footage for each brand for future use- Different formats and edits for adverts for use across social media platforms ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126549 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Dec 2022 | | Submission deadline | 5 Dec 2022 | | Future notice date | Not specified | | Award date | 20 Dec 2022 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | £70,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | MENTER A BUSNES | | Locality | CEREDIGION | | Post town | Shrewsbury | | Postcode | SY23 3AH | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL41 Mid Wales | | Local authority | Ceredigion | | Electoral ward | Llanbadarn Fawr | | Westminster constituency | Ceredigion Preseli | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | COPA CREU | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 22462000 - Advertising material - 79340000 - Advertising and marketing services - 92111200 - Advertising, propaganda and information film and video-tape production - 92111210 - Advertising film production - 92111220 - Advertising video-tape production ## Release History - 20 Dec 2022 at 15:25 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126549 - 14 Nov 2022 at 16:41 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126549 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV418377&idx=1 14th November 2022 - Delivery Specification ## Notice URLs - https://www.copacymru.com - https://www.sell2wales.gov.wales ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-126549. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-126549.json.