---
title: "MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS"
ocid: "ocds-kuma6s-126701"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-126701"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-126701.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-126701.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "MENTER A BUSNES"
published: "2023-01-18"
---

# MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS

Buyer: MENTER A BUSNES  
Current stage: Award  
OCID: ocds-kuma6s-126701

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## Summary

Menter a Busnes has completed a tender process for the procurement of MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS. This opportunity, advertised in Ceredigion, UK, falls under the services category. The procurement stage is complete, with a contract signed on January 18, 2023, amounting to GBP 200,000. The buying organisation, Menter a Busnes, aimed to create a collaborative marketing approach for Welsh Food & Drink sector brands across Wales and GB, targeting specific audiences using omnichannel media planning.

This tender presents an opportunity for businesses with expertise in digital targeting, consumer marketing, and media planning to compete. Companies experienced in working with Welsh food and drink brands, equipped with innovative targeting platforms, and a track record of successful and cost-effective campaigns would be well-suited to engage in this tender. The contract involves the delivery of a strategic media schedule within a GBP 200,000 budget over a 4-month period, benefiting from engagement across various communication channels for maximum campaign impact.

## Notice

Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.

### Lot Information

Lot 1

Description of the goods or services required: Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months. Objectives: -Raising consumer awareness for individual Welsh food and drink brands across Wales and GB to be measured pre and post campaign -Gaining the most campaign impact for budget by effectively targeting target audiences based on their attitudes

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126701 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jan 2023 |
| Submission deadline | 3 Jan 2023 |
| Future notice date | Not specified |
| Award date | 18 Jan 2023 |
| Contract period | 1 Feb 2023 - 31 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £200,000 |
| Lots value | £200,000 |
| Awards value | Not specified |
| Contracts value | £200,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MENTER A BUSNES |
| Locality | CEREDIGION |
| Post town | Shrewsbury |
| Postcode | SY23 3AH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL41 Mid Wales |
| Local authority | Ceredigion |
| Electoral ward | Llanbadarn Fawr |
| Westminster constituency | Ceredigion Preseli |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | UBIQUITY |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 32417000 - Multimedia networks
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 18 Jan 2023 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126701
- 17 Nov 2022 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=126701

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV418747&idx=1
  17th November 2022 - Sepcification_ Media planning and buying for Welsh Hero Brands
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=NOV418747&idx=2
  17th November 2022 - Target Audience Persona Example
- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=NOV418747
  MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS - Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.
- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN424481
  MEDIA PLANNING & BUYING FOR WELSH HERO BRANDS - Ten brands from "hero" categories within the Welsh Food & Drink sector seek to create a collaborative approach to consumer marketing, using highly targeted, measurable omnichannel media planning and technology that will identify audiences in Wales and GB, based on their attitudes and behaviours. Every brand will have an individual omnichannel media plan that will be dependent on their individual marketing objectives and target audiences, but the overall campaign will run across 3 months.

## Notice URLs

- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-126701
- https://menterabusnes.cymru/
- https://www.sell2wales.gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-126701. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-126701.json.