--- title: "Research on Consumer Perception towards Eating Quality and PGI Welsh Lamb" ocid: "ocds-kuma6s-127303" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-127303" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-127303.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-127303.json" source: "Sell2Wales" current_stage: "Tender" buyer: "HYBU CIG CYMRU-MEAT PROMOTION WALES" published: "2022-12-07" --- # Research on Consumer Perception towards Eating Quality and PGI Welsh Lamb Buyer: HYBU CIG CYMRU-MEAT PROMOTION WALES Current stage: Tender OCID: ocds-kuma6s-127303 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-127303) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-127303.json) ## Summary The public procurement process led by Hybu Cig Cymru-Meat Promotion Wales involves a tender for research on Consumer Perception towards Eating Quality and PGI Welsh Lamb. The research task includes investigating consumer perception at all buying stages, with key deadlines for the tender period by December 21, 2022, and the award period by December 23, 2022. This opportunity falls under the services category and targets businesses experienced in market research and social research services. Businesses looking to expand into market research services or social research services can seize the opportunity presented by the tender for research on consumer perception of PGI Welsh Lamb by Hybu Cig Cymru-Meat Promotion Wales. By understanding consumer behaviour throughout the buying journey, companies can tailor their offerings to meet consumer demands, potentially leading to business growth and increased market presence in the food industry. ## Notice HCC requires a supplier to provide in-depth qualitative research into consumer perception towards the eating quality of PGI Welsh Lamb. This work is likely to include a mix of in-person and remote interviews with consumers, and should include an investigation into consumer perception at all stages of the buying, preparing and eating journey.The research should include a capture of how consumer perception of PGI Welsh Lamb eating quality changes when consumers are exposed to information that challenges typical barriers to purchase - i.e. a wider repertoire of PGI Welsh Lamb dishes, as well as guidance on cooking and preparing various cuts of PGI Welsh Lamb. The aim of this research will be to ascertain how consumer perception and views on PGI Welsh Lamb quality changes during the full buying journey including pre-purchase, point of sale, preparation and consumption process.The research will support the understanding of consumer perception of PGI Welsh Lamb and will build on work already being delivered through the Welsh Lamb Meat Quality Project, more information on this can be found at: https://meatpromotion.wales/en/industry-projects/red-meat-development-programme/cynllun-safon-bwyta-cig-oenNOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=127303. (WA Ref:127303)Relates to the following project/programme financed by EU Community Funds: The Programme is funded through the Welsh Government Rural Communities Rural Development Programme 2014 - 2020 ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127303 | | Notice type | S2W Notice - Website Invitation to Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 7 Dec 2022 | | Submission deadline | 21 Dec 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | HYBU CIG CYMRU-MEAT PROMOTION WALES | | Locality | ABERYSTWYTH | | Post town | Shrewsbury | | Postcode | SY23 3FF | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL41 Mid Wales | | Local authority | Ceredigion | | Electoral ward | Llanfarian | | Westminster constituency | Ceredigion Preseli | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services - 79315000 - Social research services ## Release History - 7 Dec 2022 at 16:28 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127303 ## Notice URLs - https://meatpromotion.wales/en/industry-projects/red-meat-development-programme/cynllun-safon-bwyta-cig-oenNOTE - https://www.hybucig.cymru - https://www.meatpromotion.wales/en/about/procurement/new-opportunities - https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=127303 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-127303. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-127303.json.