---
title: "Communications plan for the Well-being of Future Generations Toolkit for Business"
ocid: "ocds-kuma6s-127783"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-127783"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-127783.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-127783.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "FUTURE GENERATIONS COMMISSIONER FOR WALES"
published: "2023-01-26"
---

# Communications plan for the Well-being of Future Generations Toolkit for Business

Buyer: FUTURE GENERATIONS COMMISSIONER FOR WALES  
Current stage: Award  
OCID: ocds-kuma6s-127783

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-127783)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-127783.json)

## Summary

The Future Generations Commissioner for Wales is seeking a consultancy service for the project titled "Communications plan for the Well-being of Future Generations Toolkit for Business." This service involves developing communication messages, products, and a plan around the toolkit aimed at businesses in Wales. The procurement stage is at the award phase, with Matt Appleby Consulting Ltd being the selected supplier. The location is Cardiff, and the main industry category is services. The deadline for the award period was January 16, 2023.

This tender presents an opportunity for businesses specializing in advertising and marketing services to participate in creating a communications plan to promote the well-being goals of Wales. Businesses with expertise in developing business case studies, communication strategies, and narrative development would be well-suited to compete. By aligning with the goals of the Well-being of Future Generations Act, businesses can contribute to the promotion of the toolkit and support businesses in achieving these important objectives.

## Notice

SMART Innovation and the FGC have agreed to create a toolkit for businesses accessing Business Wales services. The toolkit will be designed to provide guidance to business on the actions and investments they can take to support the achievement of the seven well-being goals of Wales' Well-being of Future Generations Act (WFGA). The toolkit will be launched by June 2023.A technical consultant will be recruited to provide research and technical guidance for business around the well-being goals. SMART Innovation's design team, S8080, will create the design and artwork of the toolkit. The FGC is seeking a consultant to develop a set of communications messages, products and a communications plan around the toolkit project.ConsultancyThe FGC is looking to recruit a communications consultant between January to June 2023. The deliverables for this assignment will be to:* Develop an overarching narrative for businesses in Wales on the role they can play in achieving the well-being goals of the WFGA, including testing the narrative with businesses. This narrative will inform the overarching communications around this toolkit project.* Review the key messages and language used by key stakeholders across Welsh Government policy and finance instruments to communicate the WFGA to business - to inform the creation of the narrative, set of key messages, case studies and communications plan for this project.* Review the technical guidance produced for the toolkit by the technical consultant and the FGC to ensure alignment with the overarching narrative and to ensure the toolkit's language resonates and appeals to a business audience.* Identify with SMART Innovation, FGC Wales and the technical consultant a set of potential business case studies around businesses which are already embedding the principles of the WFGA.* Develop a set of business case studies which can be used by SMART Innovation and the FGC to promote the toolkit and promote the WFGA.* Develop a communications plan around the launch of the toolkit to promote the toolkit to a business audience, including business networks.* Develop the copy of text which can be used by the FGC to promote the toolkit on its website.* Join regular project meetings between SMART Innovation, FGC and the technical consultant.* Develop a mid-term report on progress towards the assignment's deliverables by 31st March 2023* Produce a final report summarising deliverables by 30th June

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127783 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Jan 2023 |
| Submission deadline | 11 Jan 2023 |
| Future notice date | Not specified |
| Award date | 26 Jan 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | FUTURE GENERATIONS COMMISSIONER FOR WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF11 6BH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Grangetown |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MATT APPLEBY CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 26 Jan 2023 at 16:59 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127783
- 23 Dec 2022 at 13:36 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127783

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=DEC422744&idx=1
  23rd December 2022 - Request for proposal_Communications for Business Cais Cynigion Cyfathrebu Busnes 191222 biligual

## Notice URLs

- https://www.futuregenerations.wales
- https://www.sell2wales.gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-127783. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-127783.json.
