---
title: "Conduct user insight research/develop personas to inform development of services/communications to s"
ocid: "ocds-kuma6s-127834"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-127834"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-127834.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-127834.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)"
published: "2023-05-04"
---

# Conduct user insight research/develop personas to inform development of services/communications to s

Buyer: NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)  
Current stage: Award  
OCID: ocds-kuma6s-127834

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-127834)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-127834.json)

## Summary

The NHS Wales Shared Services Partnership-Procurement Services is currently running a procurement process for user insight research and persona development services. This process involves commissioning an agency to conduct research and create personas to inform the development of support services and communications related to smoking cessation in Wales. The main procurement category is services, and the procurement method is open. The tender deadline for submissions was on 17th January 2023, with the award period ending on 24th January 2023.

This tender offers an opportunity for businesses specialising in research services, particularly those with experience in insight research and persona development, to compete. Suitable businesses should be able to understand the cognitive, psychological, and social drivers of smoking behaviour to create targeted approaches for smoking cessation services. With the contracting authority being the NHS Wales Shared Services Partnership-Procurement Services, interested businesses can visit eTenderwales for further details and submit their bids accordingly to potentially secure this contract.

## Notice

Public Health Wales are seeking to commission a suitably qualified and experienced agency to undertake insight research and develop a suite of personas.These personas will be used to directly inform the development of support services and communication to smokers, recognising as rates reduce an increasingly targeted approach will be needed.Public Health Wales require the successful agency to undertake insight research using appropriate methodologies to inform the development of a suite of personas, including subgroups, representing important groups of the Welsh public with similar cognitive, psychological, behavioural and social drivers of their smoking behaviour and similar barriers to smoking cessation.The successful partner working with Public Health Wales will:* identify and recruit a sample of adult smokers resident in Wales using agreed audience indicators (enough of the right people);* use qualitative and quantitative data/evidence supplied by Public Health Wales to support the development of question schedules;* conduct qualitative data gathering, and;* synthesise the data to produce a suite of personas and subsets.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127834 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 May 2023 |
| Submission deadline | 17 Jan 2023 |
| Future notice date | Not specified |
| Award date | 21 Feb 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £33,207 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST) |
| Locality | ST ASAPH |
| Post town | Llandudno |
| Postcode | LL17 0JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Taff's Well |
| Westminster constituency | Cardiff North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EMOTIONAL LOGIC |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 4 May 2023 at 12:12 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127834
- 3 Jan 2023 at 16:14 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=127834

## Notice URLs

- http://nwssp.nhs.wales/ourservices/procurement-services/
- https://etenderwales.bravosolution.co.uk/home.html
- https://www.emotional-logic.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-127834. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-127834.json.