--- title: "Neath Port Talbot Destination Marketing & Pride of Place Campaign" ocid: "ocds-kuma6s-128356" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-128356" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-128356.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-128356.json" source: "Sell2Wales" current_stage: "Award" buyer: "NEATH PORT TALBOT COUNCIL" published: "2023-04-18" --- # Neath Port Talbot Destination Marketing & Pride of Place Campaign Buyer: NEATH PORT TALBOT COUNCIL Current stage: Award OCID: ocds-kuma6s-128356 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-128356) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-128356.json) ## Summary The Neath Port Talbot Council has awarded a £250,000 contract to Rethink PR & Marketing for the "Neath Port Talbot Destination Marketing & Pride of Place Campaign". The campaign aims to raise the profile of Neath Port Talbot as a visitor destination and change perceptions of the area as a place to live, work, and visit. The campaign includes destination marketing and 'Pride of Place' marketing elements, targeting visitors to the area and local residents. This procurement process by the Neath Port Talbot Council offers opportunities for businesses, especially in the services sector, to participate in delivering the marketing campaign. Small and medium-sized enterprises (SMEs) with experience in marketing campaigns or destination branding could find this tender suitable for their expertise. The tender process is open, with submissions accepted electronically, and the contract involves delivering the campaign outputs by March 2025, with a scheduled commencement date in May 2023. ## Notice See description of procurement ### Lot Information Lot 1 An award has been made by Neath Port Talbot Council to appoint a supplier to deliver the following campaign: The Campaign:- The aims for the Neath Port Talbot Destination Marketing and Pride of Place campaign is to raise the profile of Neath Port Talbot as an alternative year round visitor destination and change perceptions of Neath Port Talbot as a place to live, work and visit. The campaign should be delivered in full and all campaign outputs met by 31st March 2025. Commencement date scheduled for May 2023. There are two distinct elements to the campaign which are summarised below. Destination marketing campaign:- This element of the campaign will utilise the 'Dramatic Heart of Wales' destination brand to target overnight 'short stay' visitors to the area in order to encourage the growth of the visitor economy. 'Pride of Place' marketing campaign :- This element of the campaign will utilise the wider place brand (in particular the Front and Centre brand) to change perceptions of Neath Port Talbot among local Neath Port Talbot residents and residents and investors within the South Wales region.. NPTCBC has recently secured funding via the UK Shared Prosperity Fund (SPF) to deliver a destination marketing and pride of place campaign targeting visitors to Neath Port Talbot and residents and investors within the region. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128356 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Apr 2023 | | Submission deadline | 8 Mar 2023 | | Future notice date | Not specified | | Award date | 31 Mar 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £250,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £250,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | NEATH PORT TALBOT COUNCIL | | Locality | PORT TALBOT | | Post town | Swansea | | Postcode | SA13 1PJ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL44 Neath Port Talbot | | Local authority | Neath Port Talbot | | Electoral ward | Aberavon | | Westminster constituency | Aberafan Maesteg | | Delivery location | TLL17 Bridgend and Neath Port Talbot | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | RETHINK PR & MARKETING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342200 - Promotional services - 79416000 - Public relations services ## Release History - 18 Apr 2023 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128356 - 2 Feb 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128356 ## Documents - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB426487 Neath Port Talbot Destination Marketing & Pride of Place Campaign - See description of procurement - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=APR434520 Neath Port Talbot Destination Marketing & Pride of Place Campaign - See description of procurement ## Notice URLs - http://www.npt.gov.uk - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-128356 - https://etenderwales.bravosolution.co.uk/home.html ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-128356. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-128356.json.