---
title: "Brand Review for Sport Wales"
ocid: "ocds-kuma6s-128386"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-128386"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-128386.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-128386.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "SPORT WALES"
published: "2023-02-13"
---

# Brand Review for Sport Wales

Buyer: SPORT WALES  
Current stage: Award  
OCID: ocds-kuma6s-128386

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-128386)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-128386.json)

## Summary

Sport Wales is inviting tenders for a "Brand Review for Sport Wales." The procurement falls under the services category and aims to enhance the Sport Wales brand by analysing its perception, performance compared to competitors, and improving current brand guidelines. Blue Stag Studio has been awarded the contract, which was signed on 10th February 2023. The procurement stage is in the award phase, with 10 bids received, and the contract remains active.

This tender provides a growth opportunity for businesses in the services industry, particularly those in research, development consultancy, and market research sectors. Businesses that specialise in brand analysis and enhancement, as well as those experienced in providing recommendations for brand development and improvement, would be well-suited to compete in this tender. The location for this procurement is in Cardiff, with the deadline for tender submissions set as 3rd February 2023 and the award period ending on 7th February 2023.

## Notice

The successful company will review our brand and build recommendations on next steps to build and develop our brand to help the organisation meet its business objectives.We are looking for an external partner to:o Analyse perception of the Sport Wales brand - including staff, partners and wider stakeholders.o Work with the Comms team and other colleagues to understand what staff need from the brand and how they want to use it.o Understand how the brand is performing in comparison with market competitorso Identify elements of the current brand guidelines that need to be improved or developed, including accessibility.o Propose new ideas on how the brand can be enhanced to achieve the business' objectives.o Provide any other necessary recommendations.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128386 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Feb 2023 |
| Submission deadline | 3 Feb 2023 |
| Future notice date | Not specified |
| Award date | 10 Feb 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SPORT WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF11 9SW |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Riverside |
| Westminster constituency | Cardiff West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BLUE STAG STUDIO |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 73200000 - Research and development consultancy services
- 79300000 - Market and economic research; polling and statistics

## Release History

- 13 Feb 2023 at 09:01 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128386
- 23 Jan 2023 at 11:03 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128386

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN425101&idx=1
  23rd January 2023 - Tender Document
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN425101&idx=2
  23rd January 2023 - Brand Guidelines 2019

## Notice URLs

- http://www.sport.wales
- https://www.bluestag.co.uk
- https://www.sell2wales.gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-128386. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-128386.json.