--- title: "MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN" ocid: "ocds-kuma6s-128403" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-128403" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-128403.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-128403.json" source: "Sell2Wales" current_stage: "Award" buyer: "MENTER A BUSNES" published: "2023-05-25" --- # MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN Buyer: MENTER A BUSNES Current stage: Award OCID: ocds-kuma6s-128403 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-128403) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-128403.json) ## Summary The public procurement process for the contract "MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN" was initiated by the organisation Menter a Busnes, a not-for-profit entity based in Aberystwyth, Ceredigion, UK. The procurement is in the services category and is currently at the award stage. The deadline for submission was on 6th March 2023. This tender presents an opportunity for businesses involved in media planning and buying focused on promoting Welsh food tourism. Suitable businesses would have expertise in highly targeted and measurable media planning technology. The contract value is £160,000 GBP, and interested parties should target Welsh and GB consumers to encourage them to engage with Welsh food and drink experiences. ## Notice A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours. ### Lot Information Lot 1 A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128403 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 25 May 2023 | | Submission deadline | 6 Mar 2023 | | Future notice date | Not specified | | Award date | 24 May 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £160,000 | | Lots value | £160,000 | | Awards value | Not specified | | Contracts value | £150,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | MENTER A BUSNES | | Locality | CEREDIGION | | Post town | Shrewsbury | | Postcode | SY23 3AH | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL41 Mid Wales | | Local authority | Ceredigion | | Electoral ward | Llanbadarn Fawr | | Westminster constituency | Ceredigion Preseli | | Delivery location | TLL Wales | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | UBIQUITY | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services - 79342100 - Direct marketing services ## Release History - 25 May 2023 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128403 - 24 Jan 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128403 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN425267&idx=2 23rd February 2023 - Example Target Audience - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN425267&idx=1 24th January 2023 - MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN425267 MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN - A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours. - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=MAY438619 MEDIA PLANNING & BUYING FOR WELSH FOOD TOURISM CAMPAIGN - A mix of 12 Welsh hospitality, food/drink brands and tourism venues are working collaboratively to highlight the authentic and unique food & drink on offer and available in Wales. The purpose of the campaign is to encourage visitors to make Welsh food and drink part of their visitor experience. The campaign should target Welsh consumers who will visit other parts of Wales as well as GB Consumers who have an affinity to Wales, from Easter and in the lead up to Whitsun 2023. The chosen supplier will be able to demonstrate use of highly targeted and measurable media planning technology and capabilities that will identify key audiences in Wales and GB based on their attitudinal behaviours. ## Notice URLs - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-128403 - https://menterabusnes.cymru/home/ - https://www.sell2wales.gov.wales/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-128403. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-128403.json.