---
title: "Provision of Marketing and Commercialisation Support and Implementation for E-FRAIT"
ocid: "ocds-kuma6s-128703"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-128703"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-128703.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-128703.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "UNIVERSITY OF SOUTH WALES"
published: "2023-04-21"
---

# Provision of Marketing and Commercialisation Support and Implementation for E-FRAIT

Buyer: UNIVERSITY OF SOUTH WALES  
Current stage: Award  
OCID: ocds-kuma6s-128703

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## Summary

The University of South Wales posted a procurement opportunity with the title "Provision of Marketing and Commercialisation Support and Implementation for E-FRAIT". The procurement is in the services category and is in the award stage. The procurement is being led by the University of South Wales, based in Pontypridd, with a deadline for the tender submission set for February 28, 2023. The buying organisation aims to appoint an external company to provide support for marketing, commercialisation, and implementation of the E-FRAIT project.

This tender from the University of South Wales offers an opportunity for businesses specializing in copyright consultancy, business and management consultancy, and evaluation consultancy services. Companies with expertise in marketing strategies and commercialisation are well-suited to compete for this contract. The University has set clear deadlines, including the contract start date of March 24, 2023, and a final contract close on July 26, 2023. Interested businesses should ensure they meet the eligibility criteria and submit their proposals on time to secure this opportunity for business growth.

## Notice

A key pathway to achieving impact is through the commercialisation of intellectual property (IP) in the results of our research projects. One such project is the FRAIT (Family Resilience Assessment Instrument & Tool) which can be found at www.frait.wales. FRAIT was developed through a rigorous process of research and testing in simulation and practice within the NHS.FRAIT is used by all health visitors in Wales to assess all families with children 0-5 years as part of the Welsh Government (WG) Healthy Child Wales Programme (2016). Health visitors have made over 1.8 million family contacts in the period 2017-2022 (see www.frait.wales). It was established in September 2022 that FRAIT assessment at birth predicts school readiness. This is ground-breaking and will be of interest to UK and international practitioners, managers and policymakers.Health visitors use FRAIT to identify concerns about individual family resilience, and which interventions are needed to address those concerns. In its original format, FRAIT was a strengths-based paper tool that generated a score indicating family resilience at a given time. The paper based FRAIT is free to use only in Wales. In September 2022, a new web-based E-FRAIT was developed and tested by health visitors. We have received commercial enquiries about E-FRAIT from within the UK (England, Scotland and Northern Ireland) and internationally.The E-FRAIT team want to appoint an external company to review our current approach and provide support for marketing, commercialisation and implementation. Expected deliverables will include an active commercial organization including initial business and marketing strategy with key marketing messages and a roadmap for growth.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128703 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Apr 2023 |
| Submission deadline | 28 Feb 2023 |
| Future notice date | Not specified |
| Award date | 21 Apr 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF SOUTH WALES |
| Locality | PONTYPRIDD |
| Post town | Cardiff |
| Postcode | CF37 1DL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL51 Central Valleys and Bridgend |
| Local authority | Rhondda Cynon Taf |
| Electoral ward | Treforest |
| Westminster constituency | Pontypridd |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SAMKAT CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79121000 - Copyright consultancy services
- 79400000 - Business and management consultancy and related services
- 79419000 - Evaluation consultancy services

## Release History

- 21 Apr 2023 at 10:51 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128703
- 1 Feb 2023 at 14:01 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=128703

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB426261&idx=1
  1st February 2023 - ITT
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB426261&idx=2
  1st February 2023 - Terms & Conditions
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB426261&idx=3
  1st February 2023 - GDPR
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB426261&idx=4
  1st February 2023 - Consultancy agreement

## Notice URLs

- http://www.samkat.co.uk
- https://www.sell2wales.gov.wales
- https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-128703. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-128703.json.
