---
title: "Integrated Agency Services"
ocid: "ocds-kuma6s-129293"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-129293"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-129293.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-129293.json"
source: "Sell2Wales"
current_stage: "Tender"
buyer: "HYBU CIG CYMRU-MEAT PROMOTION WALES"
published: "2023-02-20"
---

# Integrated Agency Services

Buyer: HYBU CIG CYMRU-MEAT PROMOTION WALES  
Current stage: Tender  
OCID: ocds-kuma6s-129293

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-129293)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-129293.json)

## Summary

The procurement process for this tender, titled "Integrated Agency Services," is being carried out by Hybu Cig Cymru-Meat Promotion Wales in Aberystwyth, UK. The tender falls under the services industry category and is currently at the award stage, with the tender period closing on 24th March 2023. Hybu Cig Cymru is seeking a supplier for integrated agency services related to PGI Welsh Lamb, PGI Welsh Beef, and Pork from Wales campaigns.

This tender offers opportunities for businesses that excel in delivering high-impact and cost-effective multi-channel integrated marketing campaigns. Suitable businesses should be able to devise and execute brand marketing strategies based on data-driven insights to meet Hybu Cig Cymru's marketing objectives. Businesses capable of utilising various marketing channels effectively, including TV, digital adverts, and social assets, will find this tender well-suited for their expertise and growth.

## Notice

HCC is seeking a supplier for the provision of integrated agency services in connection with PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales campaigns

### Lot Information

Lot 1

HCC is seeking a supplier for an initial 1 year term with the potential for extension of a period of up to 24 months. The indicative annual budget is GBP530,000. HCC requires tenderers who can prepare and deliver high impact and cost effective multi-channel integrated campaign for the UK market. The successful tenderer will be required to devise and deliver brand marketing campaigns based upon evidence-based insight and analysis which will deliver HCC's marketing objectives (which are set out in Appendix 3 of this ITT), for Welsh Lamb, Welsh Beef and pork from Wales. Successful tenderers will be required to use the most appropriate channels to achieve our objectives. They are also asked to make use of existing Creative Assets to maximise value for money and return on investment where possible. This includes TV & digital adverts, social assets, film and photography. A folder of creative asset examples is provided for reference from the procurement section of the website (https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities) where details of this ITT are held.

Renewal: HCC shall be entitled to extend the term of this Agreement for up to one (1) period of up to twenty four (24) months, such period to commence on 1st April 2024

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=129293 |
| Notice type | OJEU - F2 - Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Feb 2023 |
| Submission deadline | 24 Mar 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,600,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HYBU CIG CYMRU-MEAT PROMOTION WALES |
| Locality | ABERYSTWYTH |
| Post town | Shrewsbury |
| Postcode | SY23 3FF |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL41 Mid Wales |
| Local authority | Ceredigion |
| Electoral ward | Llanfarian |
| Westminster constituency | Ceredigion Preseli |
| Delivery location | TLL1 West Wales and The Valleys |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 20 Feb 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=129293

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB428405
  Integrated Agency Services - HCC is seeking a supplier for the provision of integrated agency services in connection with PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales campaigns

## Notice URLs

- http://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=129293
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-129293
- https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
- https://www.hybucig.cymru

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-129293. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-129293.json.