---
title: "Llywodraeth Cymru/Welsh Government Bwndel Babi/Baby Bundle Programme"
ocid: "ocds-kuma6s-132713"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-132713"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-132713.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-132713.json"
source: "Sell2Wales"
current_stage: "Tender"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT - COMMERCIAL DELIVERY"
published: "2023-07-21"
---

# Llywodraeth Cymru/Welsh Government Bwndel Babi/Baby Bundle Programme

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT - COMMERCIAL DELIVERY  
Current stage: Tender  
OCID: ocds-kuma6s-132713

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-132713)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-132713.json)

## Summary

The Llywodraeth Cymru / Welsh Government - Commercial Delivery is seeking a supplier for the Bwndel Babi/Baby Bundle Programme. This programme aims to provide essential items to new parents in Wales free of charge. The contractor needs to be ready to receive registration forms for baby bundles from January 2024, with deliveries starting in late February/early March 2024. The procurement process is at the tender stage, with key deadlines including an amended submission deadline of August 14, 2023.

This tender for the Baby Bundle Programme presents an opportunity for businesses in the services sector, especially those involved in sourcing products, managing registrations, and providing customer service. Companies with capabilities in assembly, storage, and delivery services could also find this tender suitable. The open procurement method allows a broad range of businesses to compete for the contract, which is expected to have a value of £28 million GBP and last for up to five years, offering a substantial opportunity for sustained business growth.

## Notice

The Welsh Government procurement exercise is to secure a Supplier for the sourcing of products (including printed items), managing registrations and providing customer service, assembly, storage, and delivery of Baby Bundles across Wales. The Bwndel Babi Programme is a Welsh Government Programme for Government commitment to provide a 'welcome to the world' gift, comprising of a range of essential items for the child's first months. The bundle will be provided free of charge to all new and expectant parents resident in Wales who register to receive one. We require the successful contractor to be ready to receive registration forms for baby bundles from January 2024 with deliveries beginning in late February/early March 2024.

### Lot Information

Lot 1

The Welsh Government is undertaking a procurement exercise to secure a Supplier for the sourcing of products (including printed items), managing registrations and providing customer service, assembly, storage, and delivery of Baby Bundles across Wales. The Bwndel Babi Programme is a Welsh Government Programme for Government commitment to provide a 'welcome to the world' gift, comprising of a range of essential items for the child's first months. The bundle will be provided free of charge to all new and expectant parents resident in Wales who register to receive one. The contract will have the potential for a requirement of between 25,000 to 29,000 bundles per year but is based on new and expectant parents registering for a Bundle and therefore is subject to change. The Welsh Government is seeking to contract with a single organisation or consortium to provide (or sub-contract to provide) the following elements of the Bwndel Babi Programme in an environmentally friendly and conscious way. (Please note full requirements are detailed in the Specification): -Registration and raising awareness - including printing of Programme material including leaflets, registration forms, posters, welcome cards and health information leaflets. This will also involve verifying and processing registrations and maintaining Customer data. -Sourcing and supply of Baby Bundles - including sourcing of the contents of the Bundle through well-established supply chains and ensuring all items meet quality standards, storage of the items (min 6000 complete bundles) and processing of orders. -Delivery of Baby Bundles - including scheduling and confirming deliveries, retrieval of items/bundles due to cancellations. -Customer care and aftercare - including providing a free to call bilingual (Welsh/English) customer support telephone service, managing customer enquiries and complaints and signposting. -Reporting and Project management - including management of the Contract to Specification requirements, reporting on data and key performance indicators. The contract is intended to last for up to five years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=132713 |
| Notice type | OJEU - F14 - Corrigendum |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Jul 2023 |
| Submission deadline | 31 Jul 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £28,000,000 |
| Lots value | £28,000,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT - COMMERCIAL DELIVERY |
| Locality | CAERPHILLY |
| Post town | Cardiff |
| Postcode | CF83 8WT |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL53 Gwent Valleys |
| Local authority | Caerphilly |
| Electoral ward | Bedwas and Trethomas |
| Westminster constituency | Caerphilly |
| Delivery location | TLL Wales |

## CPV Codes

### Divisions

- 18 - Clothing, footwear, luggage articles and accessories
- 33 - Medical equipments, pharmaceuticals and personal care products
- 64 - Postal and telecommunications services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 18411000 - Baby clothing
- 33750000 - Baby care products
- 64121200 - Parcel delivery services
- 79342200 - Promotional services
- 79810000 - Printing services
- 79822500 - Graphic design services
- 79823000 - Printing and delivery services
- 79920000 - Packaging and related services
- 79921000 - Packaging services

## Release History

- 21 Jul 2023 at 00:00 - TenderUpdate - OJEU - F14 - Corrigendum - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=132713
- 29 Jun 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=132713

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUN442596
  Llywodraeth Cymru/Welsh Government Bwndel Babi/Baby Bundle Programme - The Welsh Government procurement exercise is to secure a Supplier for the sourcing of products (including printed items), managing registrations and providing customer service, assembly, storage, and delivery of Baby Bundles across Wales. The Bwndel Babi Programme is a Welsh Government Programme for Government commitment to provide a 'welcome to the world' gift, comprising of a range of essential items for the child's first months. The bundle will be provided free of charge to all new and expectant parents resident in Wales who register to receive one. We require the successful contractor to be ready to receive registration forms for baby bundles from January 2024 with deliveries beginning in late February/early March 2024.

## Notice URLs

- http://www.sell2wales.gov.wales/search/search_switch.aspx?ID=132713
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-132713
- https://etenderwales.bravosolution.co.uk/home.html
- https://gov.wales/public-sector-procurement

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-132713. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-132713.json.
