---
title: "SU199(23) Marketing and Student Recruitment Services in Malaysia & Southeast Asia"
ocid: "ocds-kuma6s-133263"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-133263"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-133263.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-133263.json"
source: "Sell2Wales"
current_stage: "Tender"
buyer: "SWANSEA UNIVERSITY"
published: "2023-07-17"
---

# SU199(23) Marketing and Student Recruitment Services in Malaysia & Southeast Asia

Buyer: SWANSEA UNIVERSITY  
Current stage: Tender  
OCID: ocds-kuma6s-133263

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-133263)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-133263.json)

## Summary

Swansea University is currently conducting a tender process for the provision of Marketing and Student Recruitment Services in Malaysia & Southeast Asia. The contract involves supporting the university's strategy to increase student enrolments in the region through various channels, including TNE partnerships. The estimated total contract value is approximately GBP 356,500.00 over a maximum four-year period. The procurement method is an open procedure, with the tender period ending on August 21, 2023, providing an opportunity for businesses in the services sector to engage in this competitive process.

This opportunity with Swansea University is ideal for companies experienced in higher education marketing and recruitment services in Malaysia and Southeast Asia. The University seeks a supplier capable of delivering strategic marketing solutions and student recruitment activities to enhance student enrollments. Businesses with expertise in educational marketing, staff management, and performance reporting are well-suited to compete for this tender opportunity. The contract includes both fixed and variable cost components, allowing for clear financial arrangements to be agreed upon between the successful supplier and Swansea University.

## Notice

Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in Southeast Asia on our behalf. The aim of this is to support the University's strategy in Southeast Asia of increasing undergraduate and postgraduate student market share and to grow student enrolments. This will 'be through a variety of channels including TNE partnerships. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years' experience in a similar role within higher education in Malaysia or a similar market in the region. They will lead on delivering the University's marketing and recruitment activity and will have a sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator, The supplier must limit their fees to only include set up and for costs relating to the management of the staff. All other costs must only be payable on variable costs and actuals, which will be agreed in advance. The company must, when requested, provide receipts and monthly reports on the return on investment of the staff activity as well as the marketing activity, in a timely manner. The University estimates a total contract value of approximately GBP 356,500.00 over the maximum four year period. The contract will be for an initial 2 year period with an option to extend for a further two years (2+2), subject to funds and performance. The University will reserve the right to increase this amount up to an additional 50% upon agreement by both parties.

### Lot Information

Lot 1

Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in Southeast Asia on our behalf. The aim of this is to support the University's strategy in Southeast Asia of increasing undergraduate and postgraduate student market share and to grow student enrolments. This will 'be through a variety of channels including TNE partnerships. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years' experience in a similar role within higher education in Malaysia or a similar market in the region. They will lead on delivering the University's marketing and recruitment activity and will have a sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator, The supplier must limit their fees to only include set up and for costs relating to the management of the staff. All other costs must only be payable on variable costs and actuals, which will be agreed in advance. The company must, when requested, provide receipts and monthly reports on the return on investment of the staff activity as well as the marketing activity, in a timely manner. The University estimates a total contract value of approximately GBP 356,500.00 over the maximum four year period. The contract will be for an initial 2 year period with an option to extend for a further two years (2+2), subject to funds and performance. The University will reserve the right to increase this amount up to an additional 50% upon agreement by both parties.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=133263 |
| Notice type | OJEU - F2 - Contract Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jul 2023 |
| Submission deadline | 21 Aug 2023 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £356,500 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Active |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SWANSEA UNIVERSITY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA2 8PP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Sketty |
| Westminster constituency | Swansea West |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342100 - Direct marketing services
- 79600000 - Recruitment services

## Release History

- 17 Jul 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=133263

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL443596
  SU199(23) Marketing and Student Recruitment Services in Malaysia & Southeast Asia - Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in Southeast Asia on our behalf. The aim of this is to support the University's strategy in Southeast Asia of increasing undergraduate and postgraduate student market share and to grow student enrolments. This will 'be through a variety of channels including TNE partnerships. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years' experience in a similar role within higher education in Malaysia or a similar market in the region. They will lead on delivering the University's marketing and recruitment activity and will have a sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator, The supplier must limit their fees to only include set up and for costs relating to the management of the staff. All other costs must only be payable on variable costs and actuals, which will be agreed in advance. The company must, when requested, provide receipts and monthly reports on the return on investment of the staff activity as well as the marketing activity, in a timely manner. The University estimates a total contract value of approximately GBP 356,500.00 over the maximum four year period. The contract will be for an initial 2 year period with an option to extend for a further two years (2+2), subject to funds and performance. The University will reserve the right to increase this amount up to an additional 50% upon agreement by both parties.

## Notice URLs

- http://www.sell2wales.gov.wales/search/search_switch.aspx?ID=133263
- http://www.swansea.ac.uk
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-133263
- https://etenderwales.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-133263. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-133263.json.
