--- title: "Strategic Planning and Visioning, Cyfarthfa Park & Castle" ocid: "ocds-kuma6s-135271" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-135271" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-135271.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-135271.json" source: "Sell2Wales" current_stage: "Award" buyer: "THE CYFARTHFA FOUNDATION" published: "2023-11-15" --- # Strategic Planning and Visioning, Cyfarthfa Park & Castle Buyer: THE CYFARTHFA FOUNDATION Current stage: Award OCID: ocds-kuma6s-135271 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-135271) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-135271.json) ## Summary The Cyfarthfa Foundation, based in Merthyr Tydfil, is seeking a consultant for a strategic planning and visioning project at Cyfarthfa Park & Castle in Wales. This project aims to transform the Grade-1 listed castle into a new museum and gallery, creating a major international visitor destination. The procurement process is currently at the award stage, with the contract signed on November 14, 2023. The tender requires delivery of the final report by the end of March 2024, with an interim report due in January 2024, and involves business development consultancy services and museum services. Further information can be found on the Foundation's website. This tender opportunity at Cyfarthfa Park & Castle presents a unique chance for businesses experienced in early-stage planning for museum and visitor attraction projects. Companies with expertise in scholarship, collections research, and curatorial approaches would be well-suited for this project. The contract involves a work scope that includes defining a vision for a new museum, conducting audience research, and planning for a capital development project at the castle. With a fee of up to £60k, inclusive of VAT, this procurement offers the potential for business growth and collaboration with The Cyfarthfa Foundation in realising their ambitious vision. ## Notice SummaryThe Cyfarthfa Foundation wishes to appoint a consultant to undertake strategic planning and visioning for a new museum and visitor attraction at Cyfarthfa Park & Castle in Merthyr Tydfil, Wales, UK.Bidders will likely have experience of early-stage planning for a museum and/or visitor attraction transformation project.Who we areThe Cyfarthfa Foundation (a company limited by guarantee and a registered charity) was established in 2021 to realise a 20-year vision for Cyfarthfa Park and Castle at Merthyr Tydfil.We have a high-calibre, active board membership that draws expertise from finance, law, education, history, architecture, community development, local government, and the creative industries.The Cyfarthfa Foundation aims to develop the castle and its 160-acre park into a major visitor destination of international quality with a future expansion to include the Cyfarthfa furnaces and landscape to make 250 acres. At the core of the Cyfarthfa Plan is a proposed radical overhaul of the Grade-1 listed castle, turning the current building, which is currently in poor condition, into a new museum and gallery of the highest quality.The Cyfarthfa Foundation has already considered proposals for developing the art proposition at Cyfarthfa. The Foundation is now keen to further explore the story of Cyfarthfa as a museum which will also drive the vision for a new visitor offer across the wider site and with an ambition to attract a global audience.History of CyfarthfaMerthyr Tydfil has been described as the crucible of the industrial revolution. One of several ironworks that developed in Merthyr, the importance of iron production at Cyfarthfa cannot be understated. Today, the Welsh capital city of Cardiff is known by many, but in the nineteenth century it was Merthyr grabbing attention as a hard-working, smoke-filled, social melting pot.Cyfarthfa Park and Castle were built for one of the 'ironmaster' families, the Crawshays, but the castle itself was only ever lived in by the family for a short time. Gifted to the local authority, it became a museum and then a school, the latter closing a decade ago. Today, only 15% of the castle is occupied by a museum and gallery displaying a selection of its art and social history collections, while the rest of the building has fallen into severe disrepair.In addition to the castle, the parkland and wider heritage area are extremely popular with local people for sport and leisure, as well as attracting a steady flow of visitors from further afield. The wider heritage area includes the remains of the 260-year-old Cyfarthfa ironworks furnaces, historic viaducts, tramways and bridges, as well as the Red House arts centre in the town centre and the historic synagogue.Contract requirementsThe consultant will work closely with Foundation staff, Board and selected stakeholders to help us define a vision for a new museum and visitor attraction. We are open to discussion about how best to do this and welcome challenge to our existing approach, but we anticipate the following:1) Working with us to better understand the audiences and market (local; domestic; international) for a new museum and visitor attraction at Cyfarthfa.2) Helping us to 'find the story' among the rich and varied narratives that surround Cyfarthfa.3) Considering the spatial requirements and development options that will allow for first class display and visitor appeal.4) Working with us to define resources and timeline for a capital development project at the castle (e.g., museum transformation).Our pillars for sustainability - Excellence, Renewal, Pride, Opportunity - guide our ways of working and we hope the work will reflect the following:ExcellenceA new museum and visitor attraction will be informed by the best available expertise in scholarship, collections research, and curatorial approaches.RenewalA new museum and visitor attraction will reflect both the re-greening of the valleys post-industrialisation and the social renewal of our communities, both now and in the future.PrideA new museum and visitor attraction will reflect the strong sense of pride felt in the community and convey a confident sense of its place to the world.OpportunityA new museum and visitor attraction will maximise employment opportunities and create moments to learn and play for a range of ages and lifestyles.Timescale and scoringThe Foundation requires delivery of the final report by the end of March 2024, with an interim report in January 2024.Submissions will be reviewed against the following criteria:40% = cost30% = proposed methodology20% = team portfolio and expertise10% = referencesFeeUp to PS60k (inclusive of VAT) ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135271 | | Notice type | S2W Notice - Website Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Not specified | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 15 Nov 2023 | | Submission deadline | 24 Oct 2023 | | Future notice date | Not specified | | Award date | 14 Nov 2023 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Not specified | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE CYFARTHFA FOUNDATION | | Locality | MERTHYR TYDFIL | | Post town | Not specified | | Postcode | CF48 8RE | | Country | Not specified | | ITL 1 | Not specified | | ITL 2 | Not specified | | ITL 3 | Not specified | | Local authority | Not specified | | Electoral ward | Not specified | | Westminster constituency | Not specified | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | BARKER LANGHAM | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 79411100 - Business development consultancy services - 92520000 - Museum services and preservation services of historical sites and buildings ## Release History - 15 Nov 2023 at 09:38 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135271 - 3 Oct 2023 at 12:56 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135271 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT452392&idx=5 3rd October 2023 - Cyfarthfa Narrative Summary - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT452392&idx=3 3rd October 2023 - Art at Cyfarthfa - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT452392&idx=4 3rd October 2023 - Working Vision and key Themes - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT452392&idx=1 3rd October 2023 - Cyfarthfa Plan Executive Summary - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=OCT452392&idx=2 3rd October 2023 - Merthyr Tyfdil Archives Study ## Notice URLs - https://cyfarthfafoundation.wales/ - https://www.sell2wales.gov.wales ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-135271. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-135271.json.