---
title: "Digital Advertising"
ocid: "ocds-kuma6s-135665"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-135665"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-135665.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-135665.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "SWANSEA UNIVERSITY"
published: "2024-09-26"
---

# Digital Advertising

Buyer: SWANSEA UNIVERSITY  
Current stage: Award  
OCID: ocds-kuma6s-135665

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-135665)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-135665.json)

## Summary

Swansea University is seeking to procure a contractor for digital advertising through an open procedure. This contract is for a three-year period commencing in March 2024, with an option to extend for an additional 12 months. The contract involves buying and managing digital advertising for student recruitment and other marketing projects across various platforms and channels. The procurement process has reached the award stage, with Adgen Ltd chosen as the supplier. The procurement effort, classified under the education sector (CPV codes 79341000, 79341400, 79340000), will cover projects within the UK, and the contract was signed on 12 April 2024.

This tender offers significant opportunities for businesses with expertise in digital media buying, particularly those familiar with the higher education sector's recruitment cycle. Ideal candidates include firms that are Google or Facebook partner certified and have experience in social, search, and programmatic advertising. The contract's potential value of up to £1,200,000 presents a substantial growth opportunity for small to medium enterprises (SMEs) with the necessary skills and partnerships. This is especially beneficial for firms capable of integrating their services with existing creative design agencies to deliver comprehensive advertising solutions.

## Notice

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.

### Lot Information

Lot 1

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The appointed contractor will have extensive expertise in managing and implementing digital advertising to include (but not exclusively) social, search and programmatic advertising with Higher Education Institutions. Contractors are expected to be Google and/or Facebook partner certified and have a deep understanding of the student recruitment cycle for Undergraduate and Postgraduate students in the UK, EU and internationally.

Renewal: 3 year contract plus a an additional 1 year optional extension period (3+1)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135665 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Sep 2024 |
| Submission deadline | 27 Nov 2023 |
| Future notice date | Not specified |
| Award date | 12 Apr 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,200,000 |
| Lots value | £1,200,000 |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SWANSEA UNIVERSITY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA2 8PP |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Sketty |
| Westminster constituency | Swansea West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ADGEN |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services

## Release History

- 26 Sep 2024 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135665
- 26 Oct 2023 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=135665

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=OCT455156
  Digital Advertising - The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.
- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=SEP491507
  Digital Advertising - The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.

## Notice URLs

- http://www.swansea.ac.uk
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-135665
- https://etenderwales.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-135665. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-135665.json.