---
title: "PHW-ITT-55197 Cervical Screening Branding - Alpha Phase"
ocid: "ocds-kuma6s-137408"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-137408"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-137408.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-137408.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)"
published: "2025-07-23"
---

# PHW-ITT-55197 Cervical Screening Branding - Alpha Phase

Buyer: NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST)  
Current stage: Award  
OCID: ocds-kuma6s-137408

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-137408)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-137408.json)

## Summary

The NHS Wales Shared Services Partnership-Procurement Services, hosted by Velindre University NHS Trust, undertook a procurement process titled "PHW-ITT-55197 Cervical Screening Branding – Alpha Phase." This tender falls under the 'services' category, specifically targeting public relations and consultancy services. The project focuses on understanding participant needs and improving brand efficacy to enhance cervical screening uptake. The location for the procurement process is in Cardiff, Wales. The procurement method was open, and the tender period concluded on the 4th of January, 2024. The award for this contract was given to Golley Slater, with the contract being signed on the 2nd of February, 2024.

This procurement process presents significant opportunities for businesses specialising in public relations and consultancy, especially those experienced in brand management and health communication. It offers a pathway for firms to engage with the healthcare sector in Wales, enhancing their portfolio and reputation by contributing to public health improvement efforts. Companies with expertise in tackling branding challenges and innovative strategies for increasing service uptake are well-positioned to compete in such tenders.

## Notice

Public Health Wales wishes to work with an experienced supplier to carry out an Alpha project to:* Test and validate screening participant (user) and eligible non-responder needs - what do users think about the current brand architecture? How do the brands affect decision to take part in the screening programme?* Understand the barriers in detail that relate to the current brand set up and identify how changes to brand can improve uptake to screening.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=137408 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Jul 2025 |
| Submission deadline | 4 Jan 2024 |
| Future notice date | Not specified |
| Award date | 2 Feb 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £44,350 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NHS WALES SHARED SERVICES PARTNERSHIP-PROCUREMENT SERVICES (HOSTED BY VELINDRE UNIVERSITY NHS TRUST) |
| Locality | ST ASAPH |
| Post town | Llandudno |
| Postcode | LL17 0JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL3 North Wales |
| ITL 3 | TLL33 Conwy and Denbighshire |
| Local authority | Denbighshire |
| Electoral ward | Bodelwyddan |
| Westminster constituency | Clwyd North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOLLEY SLATER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services
- 79416100 - Public relations management services
- 79416200 - Public relations consultancy services

## Release History

- 23 Jul 2025 at 09:21 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=137408
- 20 Dec 2023 at 08:58 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=137408

## Notice URLs

- http://nwssp.nhs.wales/ourservices/procurement-services/
- https://etenderwales.bravosolution.co.uk/home.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-137408. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-137408.json.