---
title: "Eat Them to Defeat Them Welsh Schools Campaign"
ocid: "ocds-kuma6s-138309"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-138309"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-138309.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-138309.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2024-02-07"
---

# Eat Them to Defeat Them Welsh Schools Campaign

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-138309

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-138309)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-138309.json)

## Summary

The Welsh Government has awarded a contract for the "Eat Them to Defeat Them Welsh Schools Campaign" to Veg Power CIC. The procurement process was limited, with the award made without prior publication of a call for competition. The campaign involves the translation and adaptation of school materials and their delivery to all primary schools in Wales. The contract, valued at £169,635.00 GBP, was signed on December 22, 2023. The opportunity was in the services category and the rationale for the procurement method was based on Regulation 32(2)(b)(iii) of the Public Contract Regulations 2015.

This tender provides opportunities for businesses, especially SMEs, involved in translation, design, creation of educational materials, and delivery services. Companies with expertise in educational campaigns and PR support would be well-suited to compete in similar future tenders. The successful completion of this contract by Veg Power CIC demonstrates the potential for growth and collaboration with public sector organisations like the Welsh Government.

## Notice

Translation and adaptation of Eat Them to Defeat Them school campaign materials and delivery to all primary schools in Wales.

### Lot Information

Lot 1

Translation, design and creation of assets including reward chart, stickers, posters and flyers to promote Eat Them to Defeat Them in primary schools in Wales. Delivery of these printed assets to all schools in Wales. Reproduce content for web pages in Welsh, Evaluation of campaign including national survey and school survey. PR support including visit to school.

### Procurement Information

Regulation 32(2)(b)(iii) of the Public Contract Regulations 2015. The EAT THEM TO DEFEAT THEM campaign is embedded across the UK and it is reasonable to conclude there is no reasonable alternative or equivalent to roll out across all schools in Wales.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=138309 |
| Notice type | OJEU - F15 - Voluntary Ex Ante Transparency Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Feb 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 22 Dec 2023 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £169,635 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VEG POWER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 7 Feb 2024 at 00:00 - Award - OJEU - F15 - Voluntary Ex Ante Transparency Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=138309

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB466094
  Eat Them to Defeat Them Welsh Schools Campaign - Translation and adaptation of Eat Them to Defeat Them school campaign materials and delivery to all primary schools in Wales.

## Notice URLs

- http://wales.gov
- http://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=138309
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-138309

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-138309. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-138309.json.