---
title: "Eryri Snowdonia Mountains and Coast Digital Marketing Campaign"
ocid: "ocds-kuma6s-140064"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-140064"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-140064.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-140064.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "CYNGOR GWYNEDD"
published: "2024-05-09"
---

# Eryri Snowdonia Mountains and Coast Digital Marketing Campaign

Buyer: CYNGOR GWYNEDD  
Current stage: Award  
OCID: ocds-kuma6s-140064

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-140064)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-140064.json)

## Summary

The Cyngor Gwynedd authority based in Caernarfon, UK, is currently in the tender stage of the procurement process for the "Eryri Snowdonia Mountains and Coast Digital Marketing Campaign" project. The project aims to boost the local economy by promoting culture, heritage, and healthy living through a digital marketing campaign. The deadline for tender submissions is April 30, 2024, with the award period ending on May 9, 2024. This procurement falls under the services industry category and offers opportunities for businesses in market research, advertising, marketing services, and consultancy.

This tender opportunity by Cyngor Gwynedd for the digital marketing campaign presents a chance for businesses specialising in market research, advertising, and marketing services to bid for a contract worth over £1.6 million. The project seeks to generate additional visitors and income to support the local economy and communities of the Eryri Snowdonia Mountains and Coast Tourism Marketing Area. Businesses aiming to contribute to the cultural, heritage, and sustainable development goals of the Gwynedd region would be well-suited to compete for this contract.

## Notice

Cyngor Gwynedd has been successful in securing a budget of over PS1.6m for the Diwyllesiant Project from the UK Shared Prosperity Fund.The project aims to promote culture and heritage, physical well-being and healthy living, and develop a sustainable visitor economy. The Diwyllesiant program is delivered as a cross-service project within the Authority, which aims to operate across three priority areas - Culture and Heritage, Healthy and Active Living, and the Sustainable Visitor Economy - for the benefit of, and to support the well-being of Gwynedd residents, communities, businesses, and environment.One of the outputs of the project is to implement a digital marketing campaign to promote the visitor economy and generate 5,000 additional visitors and PS250,000 worth of income to the local economy and communities.Cyngor Gwynedd is looking to appoint a suitably qualified company to develop and implement a digital marketing campaign to promote the Eryri Snowdonia Mountains and Coast Tourism Marketing Area which includes the Eryri National Park, Llyn Peninsula and Cambrian Coastline.The working title of the digital marketing campaign will be known as 'Lleol i Ni' meaning 'Local to Us' with the main objectives of promoting the area's cultural, heritage, language, landscape, local produce, communities and outdoor opportunities.The campaign will need to consider the principles outlined in the Gwynedd and Eryri Sustainable Visitor Economy Plan 2035 when developing the campaign assets and the various marketing and communication messages. This will support our strategic aims of creating a visitor economy for the benefit and wellbeing of the people, environment, language and culture of Gwynedd and Eryri.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140064 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 May 2024 |
| Submission deadline | 30 Apr 2024 |
| Future notice date | Not specified |
| Award date | 9 May 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CYNGOR GWYNEDD |
| Locality | CAERNARFON |
| Post town | Llandudno |
| Postcode | LL55 1SH |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL3 North Wales |
| ITL 3 | TLL32 Gwynedd |
| Local authority | Gwynedd |
| Electoral ward | Canol Tref Caernarfon |
| Westminster constituency | Dwyfor Meirionnydd |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ALAW |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services
- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 9 May 2024 at 12:59 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140064
- 10 Apr 2024 at 15:53 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140064

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474166&idx=8
  10th April 2024 - Telerau ac Amodau Safonol Cyngor Gwynedd - Drafft
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474166&idx=1
  10th April 2024 - ITT Digital Marketing Plan 'Lleol i Ni'
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474166&idx=2
  10th April 2024 - Pre-qualification questionnaire (PQQ) (All tenderers to complete)
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474166&idx=3
  10th April 2024 - Commercially Sensitive Information Document
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474166&idx=4
  10th April 2024 - Cyngor Gwynedd Standard Terms and Conditions - Draft
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474166&idx=5
  10th April 2024 - ITT Cynllun Marchnata Digidol 'Lleol i Ni'
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474166&idx=6
  10th April 2024 - Holiadur cyn gymhwyso (PQQ) (Pob cyflenwr i gwblhau)
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474166&idx=7
  10th April 2024 - Dogfen Gwybodaeth Fasnachol Sensitif

## Notice URLs

- https://www.gwynedd.llyw.cymru
- https://www.sell2wales.gov.wales/sitehelp/help_guides.aspx

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-140064. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-140064.json.