--- title: "Tender for the Provision of Media Buying & Paid Social Media Services" ocid: "ocds-kuma6s-140550" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-140550" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-140550.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-140550.json" source: "Sell2Wales" current_stage: "Award" buyer: "S4C" published: "2024-10-08" --- # Tender for the Provision of Media Buying & Paid Social Media Services Buyer: S4C Current stage: Award OCID: ocds-kuma6s-140550 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-140550) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-140550.json) ## Summary S4C has completed the award stage for its tender titled "Tender for the Provision of Media Buying & Paid Social Media Services" in the Media and Broadcasting Services industry. The tender covers activities such as advising, planning, booking, and reviewing media and paid social media campaigns to promote S4C content and services. The procurement process is classified as "services" under an open procedure. This process took place in the UK region, specifically Wales (UKL). The contract, with a value of £250,000, was awarded on 3rd October 2024 to Golley Slater Recruitment Advertising (Cardiff), a large-scale supplier based in Cardiff. The tender initially invited electronic submissions through Sell2Wales, with the final submission deadline being 13th May 2024. This tender offers significant opportunities for businesses involved in media buying and social media services. Companies that have in-depth knowledge of the UK media landscape, particularly in Wales, and expertise in creating and executing strategic media plans would find this contract beneficial. The scope of the tender includes long-term brand campaigns, individual project campaigns across various media channels (excluding social ads), and approximately three social media campaigns per month. Businesses capable of flexible responses to short lead times, media negotiation, and comprehensive reporting will find this an excellent opportunity to collaborate with S4C and gain visibility in the media market. Additionally, familiarity with Welsh language broadcasting and understanding audience behaviours in Wales could provide a competitive edge. ## Notice S4C is seeking through this tender process to enter into a contract for the supply of the following services: Advising, planning, booking and reviewing media campaigns and paid social media campaigns to promote S4C content and services. ### Lot Information Lot 1 S4C requires the successful tenderer to: - work as strategic partner with the S4C marketing team to create and execute a strategic media plan (including a social media plan for S4C dovetailing into the broader media campaign) - maximise S4C resources and deliver its core objectives of attracting audiences, current and new, to the channel and S4C content across all relevant platforms in keeping with S4C's audience strategy and priorities; - develop a media and social media buying strategy for the duration of the contract as outlined in the tender, taking into consideration the goals, budgets, timing, audience reach, frequency, costs, and evaluation measurements set by S4C for the campaign; - have a detailed understanding of all UK media and social media channels and their value to S4C, underpinned with extensive media research understanding the nuance of Welsh language broadcasting and more generally up-to-date audience behaviours for content consumption in Wales and beyond; - have an in-depth understanding of the media and culture and social media landscape in Wales and beyond and in particular the viewing habits of the Welsh language audience at whatever point they are with their linguistic ability; - plan, advise and manage media campaigns both for long term brand campaigns and for individual projects briefed by S4C across any and all media including but not limited to outdoor, radio, television, press, ambient and digital (excluding social ads); - plan, advise and manage social media adverts for projects briefed by S4C (approximately 3 payable campaigns per month) across any and all social media including planning, budget allocation, asset creation and fulfilment of ads; - negotiate favourable rates with media owners and present a campaign plan with costs for approval by S4C; - be able to respond flexibly to short lead times and booking requests; - be responsible and accountable for clear communication of correct specifications and delivery requirements between the media owners and S4C staff; - weekly tracking performance and 'end of' campaign reporting, including social media reporting to produce both weekly and long term reporting; - keep S4C abreast of new media developments and promotion opportunities in Wales and trends within the digital media; - undertake all necessary script/music clearance for content to be used by the media owners; - offer advice on best practice and utilise research insight and data (both S4C data and market data) to underpin the media and digital marketing strategy and how this will inform the consideration set for our campaigns; - attend meetings virtually or at S4C offices as required; and - work in a collaborative and complementary way with the S4C in-house campaigns team especially in relation to media planning, digital and in-house projects (where relevant) and with the Brand & Creative team in relation to asset creation. Renewal: 12 months ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140550 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Oct 2024 | | Submission deadline | 13 May 2024 | | Future notice date | Not specified | | Award date | 3 Oct 2024 | | Contract period | Not specified | | Recurrence | 4 years | ## Values | Field | Value | | --- | --- | | Tender value | £250,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £250,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | S4C | | Locality | CAERFYRDDIN | | Post town | Swansea | | Postcode | SA31 3EQ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL4 Mid and South West Wales | | ITL 3 | TLL42 South West Wales | | Local authority | Carmarthenshire | | Electoral ward | Carmarthen Town West | | Westminster constituency | Caerfyrddin | | Delivery location | TLL Wales | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | GOLLEY SLATER RECRUITMENT ADVERTISING (CARDIFF | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341400 - Advertising campaign services ## Release History - 8 Oct 2024 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140550 - 11 Apr 2024 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140550 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474193&idx=6 11th April 2024 - Appendix 6 - Financial Spreadsheet - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474193&idx=3 11th April 2024 - Atodiad 5 - Cytundeb Drafft - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474193&idx=4 11th April 2024 - Appendix 5 - Draft Agreement - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474193&idx=5 11th April 2024 - Atodiad 6 - Taenlen Ariannol - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474193&idx=1 11th April 2024 - Invitation to Tender - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=APR474193&idx=2 11th April 2024 - Gwahoddiad i Dendr - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=APR474193 Tender for the Provision of Media Buying & Paid Social Media Services - S4C is seeking through this tender process to enter into a contract for the supply of the following services: Advising, planning, booking and reviewing media campaigns and paid social media campaigns to promote S4C content and services. - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=OCT492182 Tender for the Provision of Media Buying & Paid Social Media Services - S4C is seeking through this tender process to enter into a contract for the supply of the following services: Advising, planning, booking and reviewing media campaigns and paid social media campaigns to promote S4C content and services. ## Notice URLs - http://sell2wales.gov.wales - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-140550 - https://s4c.cymru - https://www.s4c.cymru/en/tenders/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-140550. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-140550.json.