---
title: "Swansea Bay Live Cultural Tourism Outdoor Media Campaign"
ocid: "ocds-kuma6s-140848"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-140848"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-140848.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-140848.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "CITY & COUNTY OF SWANSEA"
published: "2024-08-14"
---

# Swansea Bay Live Cultural Tourism Outdoor Media Campaign

Buyer: CITY & COUNTY OF SWANSEA  
Current stage: Award  
OCID: ocds-kuma6s-140848

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-140848)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-140848.json)

## Summary

The City & County of Swansea recently awarded a contract titled "Swansea Bay Live Cultural Tourism Outdoor Media Campaign" to Hello Starling Advertising Agency Limited. This initiative falls under the services category, specifically targeting advertising and marketing services, with additional classifications that include advertising consultancy and campaign services. Based in Swansea, the campaign aims to promote Swansea Bay to visitors and local residents as a vibrant destination for cultural tourism. The procurement process has progressed through the award stage, with the contract being signed on 3rd June 2024, following an open tender procurement method. The final decision was based on a competitive process that saw a total of five bids submitted by the deadline of 8th May 2024.

This tender offers substantial opportunities for businesses involved in advertising and marketing, particularly those with expertise in outdoor media campaigns and consultancy services. Creative agencies and marketing firms specialising in cultural tourism can greatly benefit from participation in similar tenders. Companies capable of producing visually compelling advertising films and video-tapes will find this type of contract particularly advantageous, as the campaign emphasises vibrant cultural tourism experiences. Overall, this project provides a potential platform for businesses to elevate their profiles through high-visibility marketing endeavours in the Swansea Bay area.

## Notice

'Visit Swansea Bay' is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council. We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area.The Cultural Tourism 'Swansea Bay Live' 2024 campaign will promote Swansea Bay to visitors and local audiences as an area that is a vibrant destination for Cultural Tourism experiences, and this theme will be reflected in all outputs for this Outdoor Media Campaign.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140848 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2024 |
| Submission deadline | 8 May 2024 |
| Future notice date | Not specified |
| Award date | 3 Jun 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CITY & COUNTY OF SWANSEA |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA1 3SN |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Waterfront |
| Westminster constituency | Swansea West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HELLO STARLING ADVERTISING AGENCY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services
- 92111210 - Advertising film production
- 92111220 - Advertising video-tape production

## Release History

- 14 Aug 2024 at 11:32 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140848
- 19 Apr 2024 at 16:25 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=140848

## Notice URLs

- http://www.etenderwales.co.uk
- http://www.swansea.gov.uk/dobusiness

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-140848. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-140848.json.