---
title: "BU402024 University Branding Strategy Support Service"
ocid: "ocds-kuma6s-141022"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-141022"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-141022.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-141022.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "PRIFYSGOL BANGOR / BANGOR UNIVERSITY"
published: "2024-07-17"
---

# BU402024 University Branding Strategy Support Service

Buyer: PRIFYSGOL BANGOR / BANGOR UNIVERSITY  
Current stage: Award  
OCID: ocds-kuma6s-141022

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-141022)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-141022.json)

## Summary

The Prifysgol Bangor / Bangor University has awarded the contract for the "BU402024 University Branding Strategy Support Service" to Designdough Ltd. The procurement process involved a tender stage and the contract was signed on 25th June 2024. The service falls under the main procurement category of services. It aims to establish a new global brand identity for the university, emphasising its Welsh heritage and research-intensive nature over a 6-month period.

This branding strategy support service tender by Prifysgol Bangor / Bangor University can create opportunities for businesses in the services sector, particularly those offering branding, marketing, and consultancy services. Interested parties must note that the contract requires a focus on promoting Welsh culture. Businesses fluent in Welsh and capable of providing innovative brand positioning strategies are well-suited to compete for this tender, which was conducted openly through eTenderwales with a submission deadline of 17th May 2024.

## Notice

A new global, distinctive brand identity is required for Bangor University to look and feel different in the Higher Education market, establishing Bangor University as a research-intensive seat of learning that is embedded in its location, honours its Welsh heritage and culture while projecting an image of itself as a cutting-edge, forward-thinking institution. In order to do this, Bangor University is seeking a branding strategy support service which can provide in identifying the brand positioning gaps between current perceptions and desired positioning through the use of research and insight. Contract is for 6 months.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=141022 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jul 2024 |
| Submission deadline | 17 May 2024 |
| Future notice date | Not specified |
| Award date | 25 Jun 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | PRIFYSGOL BANGOR / BANGOR UNIVERSITY |
| Locality | BANGOR |
| Post town | Llandudno |
| Postcode | LL57 2TR |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL3 North Wales |
| ITL 3 | TLL32 Gwynedd |
| Local authority | Gwynedd |
| Electoral ward | Glyder |
| Westminster constituency | Bangor Aberconwy |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DESIGNDOUGH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 17 Jul 2024 at 08:51 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=141022
- 29 Apr 2024 at 08:48 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=141022

## Notice URLs

- http://www.bangor.ac.uk
- https://etenderwales.bravosolution.co.uk/home.html

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-141022. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-141022.json.