--- title: "Large Scale Digital Screens and Advertising Concession Contract" ocid: "ocds-kuma6s-142510" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-142510" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-142510.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-142510.json" source: "Sell2Wales" current_stage: "Award" buyer: "CARDIFF COUNCIL" published: "2025-04-29" --- # Large Scale Digital Screens and Advertising Concession Contract Buyer: CARDIFF COUNCIL Current stage: Award OCID: ocds-kuma6s-142510 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-142510) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-142510.json) ## Summary Cardiff Council, a regional or local authority based in Cardiff, UK, initiated a procurement process for a "Large Scale Digital Screens and Advertising Concession Contract." The contract aimed to install digital advertising screens at key locations around Cardiff, targeting prime areas with high visibility, including arterial routes and notable sites such as Queensgate Roundabout and Gabalfa Interchange. Initially active with a tender deadline on the 3rd of March 2025, the procurement was managed as an open procedure inviting electronic submissions. Despite its potential value of £400,000, the process reached the award stage under the "award" and "contract" tag but was eventually cancelled and unsuccessful, with all lots noted as discontinued by the end of April 2025. This tender represented a significant opportunity for businesses involved in digital advertising, construction, and marketing. It invited SMEs and large marketing firms to explore collaborations with Cardiff Council by setting up revenue-generating digital screens. With potential sites selected for high visibility and the chance for a substantial income stream, it could appeal greatly to businesses able to handle long-term advertising contracts, expected to last up to 10 years. The tender process also encouraged input from bidders, allowing businesses to influence the expected arrangements and tailor opportunities to align with strategic growth ambitions. ## Notice Cardiff Council are proposing the installation of digital advertising screens at key locations around the outer areas and main arterial routes into Cardiff. ### Lot Information Lot 1 Queensgate Roundabout The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: 2 year Lot 15 Penarth Road Opposite Pumping Station (Verge) The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 2 Gabalfa Interchange (Bridge) The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 3 Eastern Ave Llanederyn Interchange The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 4 Culverhouse Cross The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 5 Newport Road Rumney Hill The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 6 Cardiff Gate Interchange M4 The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 7 Heol Pontprennau (Wedding Cake) The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 8 Pontprennau Interchange (Bridge) The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 9 Cogan Spur / Ferry Road Interchange The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 10 Rover Way / Southern Way Verge The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 11 Pentwyn Interchange (Bridge) The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 12 East Tyndal Street / Ocean Way Verge The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 13 Eastern Bay Link / Ocean Way Roundabout The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 14 Newport Road / Malbourough Road Central Reservation The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years Lot 16 All Lots The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets have the potential to generate a significant annual income. The asset types include possible locations for digital screens on roundabouts, verges, underpasses, bridge gantries. . The City of Cardiff Council through this contract seeks procurement of marketing partners for each of the locations identified in the individual lots. These partners will install the new digital screens at their own cost and will sell the advertising space to generate a sustainable annual income stream going forward. The revenue generated can be used to support corporate activities and localised improvements.. The overall contract will be awarded for 10 years with the option to extend for 12 months. The Agreement has been divided up into separate lots. One lot for each location. This will allow a range of partners from local SMEs to large international marketing companies the opportunity to sell advertising space in Cardiff. Planning and Road Safety Audits will be carried out prior to the tender process. A 10 year contract is standard term due to the initial outlay of the cost of the purchase and installation of the screens. Having carried out a benchmarking exercise this contract term of 10 year is used in this industry for digital advertising by all the councils reviewed. Manchester, Bristol, TFL, Birmingham. Renewal: Extension Term: Two years ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=142510 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Planning, Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 29 Apr 2025 | | Submission deadline | 3 Mar 2025 | | Future notice date | 31 Oct 2024 | | Award date | 29 Apr 2025 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £400,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Cancelled | | Lots status | Cancelled | | Awards status | Unsuccessful | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CARDIFF COUNCIL | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 4UW | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Butetown | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL22 Cardiff and Vale of Glamorgan | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341200 - Advertising management services ## Release History - 29 Apr 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=142510 - 31 Jan 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=142510 - 23 Jul 2024 at 00:00 - Planning - OJEU - F1 - Prior Information Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=142510 ## Documents - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JUL485274&idx=1 23rd July 2024 - PIN Digital Advertisement - https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JUL485274&idx=2 23rd July 2024 - PIN Digital Advertisement - Advertisement Places - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL485274 Digital Advertisement - Cardiff Council are proposing the installation of digital advertising screens at key locations around the outer areas and main arterial routes into Cardiff. - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN497428 Large Scale Digital Screens and Advertising Concession Contract - Cardiff Council are proposing the installation of digital advertising screens at key locations around the outer areas and main arterial routes into Cardiff. - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=APR509441 Large Scale Digital Screens and Advertising Concession Contract - Cardiff Council are proposing the installation of digital advertising screens at key locations around the outer areas and main arterial routes into Cardiff. ## Notice URLs - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-142510 - https://supplierlive.proactisp2p.com/Account/Login - https://supplierlive.proactisp2p.com/Account/Login# - https://www.cardiff.gov.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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