---
title: "International Managed Services"
ocid: "ocds-kuma6s-143201"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-143201"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-143201.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-143201.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "CARDIFF UNIVERSITY"
published: "2024-07-22"
---

# International Managed Services

Buyer: CARDIFF UNIVERSITY  
Current stage: Award  
OCID: ocds-kuma6s-143201

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-143201)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-143201.json)

## Summary

Cardiff University has completed a procurement process for a multi-year strategic marketing campaign titled "International Managed Services" under the education category. The project aims to boost Cardiff University's international student numbers by managing marketing activities across various media, including social media, advertising, and content creation. The procurement followed a limited method due to the unique market offering by the supplier, IDP Connect Ltd, located in London. The contract, valued at £199,600, was signed on 29 June 2024 and covers services intended to diversify the university's student base. The procurement process was in the award stage, and all deliverables are to be implemented in Cardiff, UK.

This tender presents significant opportunities for businesses specialising in strategic marketing, media marketing, and client success management, particularly for those targeting the education sector. Companies with a robust infrastructure for managing comprehensive marketing campaigns and experience in international markets would be well-positioned to compete for similar future opportunities. The nature of the requirement also favours businesses capable of operating at scale, providing end-to-end marketing solutions from media campaigns to student enrolment management, thus facilitating substantial business growth through long-term institutional engagements.

## Notice

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

### Lot Information

Lot 1

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

### Procurement Information

IDP Connect - only available supplier, as this is a unique market offering by IDP. Only IDP have a contract to recruit for Cardiff University across these markets. No other opportunity to do this at scale in these 4 markets. There are limited spots for universities for this supplier to carry out managed services, so the requirement is urgent.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=143201 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Award procedure without prior publication of a call for competition |
| Tender suitability | Not specified |
| Awardee scale | Large, SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jul 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 29 Jun 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £199,600 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CARDIFF UNIVERSITY |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF24 0DE |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Adamsdown |
| Westminster constituency | Cardiff East |
| Delivery location | TLL22 Cardiff and Vale of Glamorgan |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | CARDIFF UNIVERSITY; IDP CONNECT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 98 - Other community, social and personal services

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services
- 98910000 - Services specific to international organisations and bodies

## Release History

- 22 Jul 2024 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=143201

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL485263
  International Managed Services - A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

## Notice URLs

- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-143201

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-143201. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-143201.json.