---
title: "FC028/2024/2025 - Income Maximisation Campaign 2024-25"
ocid: "ocds-kuma6s-145043"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-145043"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-145043.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-145043.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2024-10-07"
---

# FC028/2024/2025 - Income Maximisation Campaign 2024-25

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-145043

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-145043.json)

## Summary

The Welsh Government has awarded a contract for the "FC028/2024/2025 - Income Maximisation Campaign 2024-25" tender. This procurement process falls within the services industry category, specifically focusing on advertising consultancy, management, and campaign services. The contract was awarded to SBW Advertising Ltd, based in Bristol. The final contract was signed on 4th October 2024, and the procurement process has reached the award stage. This initiative is located in Cardiff, under the purview of the Corporate Procurement Services of the Welsh Government.

This tender represents a significant opportunity for businesses specialising in communications and advertising. Companies engaged in developing and delivering national communications campaigns have good potential to compete in similar tenders. The successful bidder, SBW Advertising Ltd, demonstrates the calibre of firms suited for such contracts. This procurement can create growth opportunities for agencies skilled in crafting impactful advertising strategies, thereby enhancing market presence and expanding their portfolio through governmental collaborations.

## Notice

Communications agency to develop and deliver a national communications campaign to support income maximisation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=145043 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Oct 2024 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 4 Oct 2024 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £126,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SBW ADVERTISING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 7 Oct 2024 at 13:48 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=145043

## Notice URLs

- http://gov.wales
- https://www.sbwadvertising.co.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-145043. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-145043.json.