--- title: "Advertising and Sponsorship Partner" ocid: "ocds-kuma6s-145516" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-145516" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-145516.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-145516.json" source: "Sell2Wales" current_stage: "Tender" buyer: "CARDIFF COUNCIL" published: "2024-10-30" --- # Advertising and Sponsorship Partner Buyer: CARDIFF COUNCIL Current stage: Tender OCID: ocds-kuma6s-145516 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-145516) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-145516.json) ## Summary Cardiff Council has initiated a tender process to select an Advertising and Sponsorship Partner. This contract aims to maximise revenue through non-digital advertising on various assets like roundabouts, street furniture, and lampposts in prime highway locations within Cardiff (UKL22). The procurement is currently in the tender stage and employs an open procedure method. Interested parties can submit their proposals electronically by 22nd November 2024, with contract awarding expected to commence immediately after. The contract spans 3 years with an option to extend for an additional 2 years subject to annual review. This tender represents an excellent opportunity for businesses specialising in advertising, media, and related services to expand their portfolio by leveraging Cardiff Council's prominent assets. Companies experienced in managing large-scale advertising projects or those looking to enter the public sector market would be well-positioned. It offers significant growth potential via consistent and sustainable income streams, reinforcing brand visibility across high-footfall areas and major traffic routes in Cardiff. Consortia are also encouraged to apply, broadening the potential for collaborative ventures and innovative advertising approaches. ## Notice The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets, over the last two contract terms have generated a significant annual income. The asset types include roundabouts, street furniture, lampposts and mobile assets. This non digital advertising and sponsorship tender seeks to maximise this opportunity this by the procurement of agents who will generate an increased and sustainable annual income stream going forward. The City of Cardiff Council (CCC) is nearing the end of the current term of the successful Advertising and Sponsorship contract with Market leaders. We are now in the position to offer a new contract opportunity to assist CCC to exploit its corporate assets to generate sustainable maximised income so that revenue can be used to support corporate activities through sponsorship and advertising activities. The overall contract will be awarded for 3 years with the option to extend for a further 2 years (subject to annual review). ### Lot Information Lamp Posts Outside City Centre The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of approximately 2000 Lampposts columns. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike. Renewal: option to extend for 2 years (subject to annual review) City Centre Lamp Posts & Bench Ends The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy and exposure across its road network to be seen by road users. and pedestrians alike. Renewal: option to extend for 2 years (subject to annual review) Roundabouts and Verges The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio of Roundabouts and verges. This initiative will also give local business the opportunity to advertise in prime locations around the city. Traffic flow information and very high footfall pedestrian areas, Cardiff can offer advertisers exposure across its road network to be seen by road users and pedestrians alike. The current supplier owns all installed signage in-situ. Any new supplier will need to supply and install their own signage at their cost. The following specification sets out the scope, the asset types and a detailed list of defined asset locations. Detailed requirements are also fully explained, together with performance criteria, constraints and contract management stipulations. Renewal: option to extend for 2 years (subject to annual review) Promotional Activation Sites The Council is seeking to appoint a partner agent who will act on its behalf to maximise new and existing sponsorship income through advertising on its asset portfolio within the City Centre. This initiative will also give all businesses and high-profile events the opportunity to build their brand or raise awareness of their business, event or promotional activity to the visitors, commuters and residents of Cardiff, contributing to an annual footfall 40 million per year and a GBP 1.2billion daytime economy. Renewal: option to extend for 2 years (subject to annual review) ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=145516 | | Notice type | OJEU - F2 - Contract Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Oct 2024 | | Submission deadline | 22 Nov 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Active | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | CARDIFF COUNCIL | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF10 4UW | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Butetown | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL22 Cardiff and Vale of Glamorgan | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341000 - Advertising services - 79341200 - Advertising management services ## Release History - 30 Oct 2024 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=145516 ## Documents - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=OCT493707 Advertising and Sponsorship Partner - The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets, over the last two contract terms have generated a significant annual income. The asset types include roundabouts, street furniture, lampposts and mobile assets. This non digital advertising and sponsorship tender seeks to maximise this opportunity this by the procurement of agents who will generate an increased and sustainable annual income stream going forward. The City of Cardiff Council (CCC) is nearing the end of the current term of the successful Advertising and Sponsorship contract with Market leaders. We are now in the position to offer a new contract opportunity to assist CCC to exploit its corporate assets to generate sustainable maximised income so that revenue can be used to support corporate activities through sponsorship and advertising activities. The overall contract will be awarded for 3 years with the option to extend for a further 2 years (subject to annual review). ## Notice URLs - http://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=145516 - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-145516 - https://supplierlive.proactisp2p.com/Account/Login - https://www.cardiff.gov.uk - https://www.proactisplaza.com/BuyerPortal/?locatorId=4v7ye2xu6a621q4j7dd850xng1& ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-145516. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-145516.json.