---
title: "Provision of a Creative & Marketing Partner for WeCare Wales"
ocid: "ocds-kuma6s-147212"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-147212"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-147212.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-147212.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "SOCIAL CARE WALES"
published: "2025-03-11"
---

# Provision of a Creative & Marketing Partner for WeCare Wales

Buyer: SOCIAL CARE WALES  
Current stage: Award  
OCID: ocds-kuma6s-147212

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-147212.json)

## Summary

Social Care Wales, located in Cardiff, UK, is seeking a creative and marketing partner to collaborate on their WeCare Wales initiative. This procurement falls under the social protection category and aims to enhance marketing and communication efforts through various media such as TV, social media, and radio. The contract commenced on 1st April 2025 and will run until 31st March 2027, with an option for a 12-month extension. The open procurement method was utilised, and the tender process concluded with the award being announced on 11th March 2025. The total value of the contract is GBP 140,000, granted to COWSHED COMMUNICATION LIMITED.

This contract represents a significant opportunity for businesses skilled in creative marketing services to grow and showcase their expertise in impactful campaign development. Ideal candidates would be those with experience in diverse advertising mediums and a strategic approach to raising awareness and engagement. Businesses specialising in social care, childcare, and early years marketing, with expertise in high-quality content creation and media optimisation, would benefit greatly from competing and potentially partnering with Social Care Wales on this project.

## Notice

Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns. The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences. Please refer to ITT for full requirement details.

### Lot Information

Lot 1

The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years. This contract will be structured with an initial budget set at zero, allowing for flexibility to align funding with evolving activity plans and funding availability throughout the financial year. As funding opportunities arise and project activities are confirmed, the budget will scale accordingly to support the required work.

Renewal: The contract will run initially from 1 April 2025 until 31 March 2027, with a possibility of being extended for a further 12 months, up to a total period of 3 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147212 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Mar 2025 |
| Submission deadline | 10 Feb 2025 |
| Future notice date | Not specified |
| Award date | 11 Mar 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | £140,000 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL CARE WALES |
| Locality | CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 1EW |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | COWSHED COMMUNICATION |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341400 - Advertising campaign services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79961100 - Advertising photography services
- 92100000 - Motion picture and video services
- 92111000 - Motion picture and video production services
- 92200000 - Radio and television services
- 92210000 - Radio services
- 92220000 - Television services

## Release History

- 11 Mar 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147212
- 9 Jan 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147212

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=25
  26th March 2025 - Abandonment of Procurement Process Notification and Reasonings
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=24
  13th January 2025 - Recording link
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=13
  9th January 2025 - Atodiad 1
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=14
  9th January 2025 - Atodiad 2
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=15
  9th January 2025 - Atodiad 3
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=16
  9th January 2025 - Atodiad 4
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=17
  9th January 2025 - Atodiad 5
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=18
  9th January 2025 - Atodiad 6
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=19
  9th January 2025 - Atodiad 7
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=20
  9th January 2025 - Atodiad 8
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=21
  9th January 2025 - Atodiad 9
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=22
  9th January 2025 - Atodiad 10
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=23
  9th January 2025 - Contract
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=4
  9th January 2025 - Appendix 3
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=5
  9th January 2025 - Appendix 4
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=6
  9th January 2025 - Appendix 5
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=7
  9th January 2025 - Appendix 6
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=8
  9th January 2025 - Appendix 7
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=9
  9th January 2025 - Appendix 8
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=10
  9th January 2025 - Appendix 9
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=11
  9th January 2025 - Appendix 10
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=12
  9th January 2025 - ITT - Welsh
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=1
  9th January 2025 - ITT - English
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=2
  9th January 2025 - Appendix 1
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=JAN497016&idx=3
  9th January 2025 - Appendix 2
- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN497016
  Provision of a Creative & Marketing Partner for WeCare Wales - Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns. The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences. Please refer to ITT for full requirement details.
- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=MAR500957
  Provision of a Creative & Marketing Partner for WeCare Wales - Social Care Wales are seeking a seeking a suitably skilled and experienced creative partner to collaborate with the existing WeCare Wales resource on various elements of their marketing and communications campaigns. We require a highly creative and strategic partner with expertise across TV, social media, out-of-home advertising, storytelling, and radio. They must be comfortable working with diverse media to achieve impactful, results-driven campaigns. The creative partner would work closely with the internal team, offering expert advice and support across all areas to help WeCare Wales achieve its objective of raising the positive profile of social care, childcare, play and early to support the growth and stability of the workforce. This would involve providing strategic guidance, developing creative assets, optimising marketing channels, and ensuring the messaging effectively reaches and engages target audiences. Please refer to ITT for full requirement details.

## Notice URLs

- http://www.socialcare.wales
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-147212
- https://www.sell2wales.gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-147212. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-147212.json.