---
title: "SMART Digital & Productivity Accelerator"
ocid: "ocds-kuma6s-147309"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-147309"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-147309.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-147309.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-05-16"
---

# SMART Digital & Productivity Accelerator

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-147309

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## Summary

The procurement process initiated by the Welsh Government, headquartered in Cardiff, sought to contract a service titled "SMART Digital & Productivity Accelerator". This project falls under the category of general public services and is specifically aimed at enhancing productivity within Welsh organisations through the adoption of digital technologies, using an Industry 5.0 approach. The procurement method used was an open procedure within the services category. The initial call for tender ended on 21st February 2025, and ITERATE Design and Innovation was awarded the contract on 2nd May 2025, with the contract being activated the same day. The contract allows for an initial 12-month term with options for extension up to a maximum potential value of GBP 832,500 over 36 months, based on demand and available funding.

This contract presents significant opportunities for growth, particularly for businesses skilled in digital technologies focused on productivity and new product development. SMEs like ITERATE Design and Innovation, which prevailed in this tender, exemplify the type of business apt for such contracts, showcasing proficiency in delivering specialized support services that enhance organisational capabilities. The focus on digital transformation aligns well with companies that can leverage their expertise in emerging digital trends to devise solutions that contribute to building a resilient and sustainable business environment in Wales. The inclusion of community benefits, such as job creation and enhancement of STEM education, also positions this project as a well-rounded opportunity for businesses eager to engage in public sector growth and innovation initiatives.

## Notice

The Client is seeking to engage with quality providers to deliver a service that will provide industry specific diagnostics and specialised support to organisations in Wales. To enable and support Welsh organisations to improve productivity and accelerate NPD through embracing digital technologies, employing an Industry 5.0 approach to create a more resilient and sustainable business base. The service will cover two types of specialist support: -Advice on Digital methods for improving Productivity -Advice on Digital methods for accelerating New Product Development The main objectives of the service are: To support Welsh organisations as directed by the Welsh Government, who wish to improve their understanding and use of digital technologies and productivity tools, by introducing relevant actions, technology and expertise. To introduce new and enhanced digital activities in key areas to support organisations to develop and commercialise new and improved products and processes. The service will also introduce organisations to the Well-being of Future Generations explaining the relevance of the Sustainable Development principle and the Five Ways of Working. The successful bidder will be awarded an initial 12-month contract with the option to extend annually for a further 2 years on a plus 12-months plus 12 months basis. A maximum budget of up to GBP 277,500 per annum (excluding VAT) has been allocated to deliver the contract with a maximum contract value available of up to GBP 832,500 if the extensions are enacted. Please be aware this is a demand led service, therefore there is no guaranteed level of expenditure. The maximum value is based on historical need for the contract and the maximum funding we have available.

### Lot Information

Lot 1

This procurement exercise is being conducted on behalf of the Welsh Ministers to establish a contract for Smart Digital & Productivity Accelerator. The successful bidder will be awarded an initial 12-month contract with the option to extend annually for a further 2 years and a 12 months plus 12-months basis. A maximum budget of up to GBP 277,500 per annum (excluding VAT) has been allocated to deliver the contract. Please be aware this is a demand led service, therefore there is no guaranteed level of expenditure. The maximum value is based on historical need for the contract and the maximum funding we have available. E-Tender Information: https://etenderwales.bravosolution.co.uk - The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation. - Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration. - The User who performs the Registration becomes the Super User for the Organisation. - On registering on the Platform the Super User will select a Username and will receive a password. - The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page. - In order to log-in to the Platform please enter your Username and Password. - Note: If you forget your Password then visit the homepage and click "Forgot your password?" - Registration should only be performed once for each Organisation. - If you think that someone in your Organisation may have already registered on this Platform then you must not register again. - Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform. - Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation). - Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform. - Tenders must be uploaded to the BravoSolution portal by 2pm How To Find The ITT: - Once logged in you must click on 'ITT's Open to all Suppliers' - The e-tender references for this contract are: itt_115062 - WELSH GOVERNMENT - C117/2024/2025 - SMART Digital & Productivity Accelerator. - Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the 'Express an Interest button'. This will move the ITT from the 'Open to all Suppliers' area to the 'My ITT's' on the home page. - You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the 'Attachments' area. - Should you have any questions on the ITT, please use the 'Messages' area to contact the buyer directly - Please do not contact the named person at the top of this notice.

Options: Option to extend for a further 1 + 1 years @ GBP 277,500 per annum with a maximum contract value of GBP 832,500.

Renewal: Bidders will be awarded an initial 12 month contract with two 12 month extension options available on a 1+1+1 years basis, awarded annually for up to 3 years.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147309 |
| Notice type | OJEU - F3 - Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 May 2025 |
| Submission deadline | 21 Feb 2025 |
| Future notice date | Not specified |
| Award date | 2 May 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £277,500 |
| Lots value | £277,500 |
| Awards value | Not specified |
| Contracts value | £277,500 |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Complete |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ITERATE DESIGN AND INNOVATION |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 72221000 - Business analysis consultancy services
- 72224000 - Project management consultancy services
- 72246000 - Systems consultancy services
- 73220000 - Development consultancy services
- 79400000 - Business and management consultancy and related services
- 79410000 - Business and management consultancy services
- 79411100 - Business development consultancy services
- 79415000 - Production management consultancy services
- 79415200 - Design consultancy services
- 79900000 - Miscellaneous business and business-related services

## Release History

- 16 May 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147309
- 17 Jan 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147309

## Documents

- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JAN497168
  SMART Digital & Productivity Accelerator - The Client is seeking to engage with quality providers to deliver a service that will provide industry specific diagnostics and specialised support to organisations in Wales. To enable and support Welsh organisations to improve productivity and accelerate NPD through embracing digital technologies, employing an Industry 5.0 approach to create a more resilient and sustainable business base. The service will cover two types of specialist support: -Advice on Digital methods for improving Productivity -Advice on Digital methods for accelerating New Product Development The main objectives of the service are: To support Welsh organisations as directed by the Welsh Government, who wish to improve their understanding and use of digital technologies and productivity tools, by introducing relevant actions, technology and expertise. To introduce new and enhanced digital activities in key areas to support organisations to develop and commercialise new and improved products and processes. The service will also introduce organisations to the Well-being of Future Generations explaining the relevance of the Sustainable Development principle and the Five Ways of Working. The successful bidder will be awarded an initial 12-month contract with the option to extend annually for a further 2 years on a plus 12-months plus 12 months basis. A maximum budget of up to GBP 277,500 per annum (excluding VAT) has been allocated to deliver the contract. Please be aware this is a demand led service, therefore there is no guaranteed level of expenditure. The maximum value is based on historical need for the contract and the maximum funding we have available.
- https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=MAY512389
  SMART Digital & Productivity Accelerator - The Client is seeking to engage with quality providers to deliver a service that will provide industry specific diagnostics and specialised support to organisations in Wales. To enable and support Welsh organisations to improve productivity and accelerate NPD through embracing digital technologies, employing an Industry 5.0 approach to create a more resilient and sustainable business base. The service will cover two types of specialist support: -Advice on Digital methods for improving Productivity -Advice on Digital methods for accelerating New Product Development The main objectives of the service are: To support Welsh organisations as directed by the Welsh Government, who wish to improve their understanding and use of digital technologies and productivity tools, by introducing relevant actions, technology and expertise. To introduce new and enhanced digital activities in key areas to support organisations to develop and commercialise new and improved products and processes. The service will also introduce organisations to the Well-being of Future Generations explaining the relevance of the Sustainable Development principle and the Five Ways of Working. The successful bidder will be awarded an initial 12-month contract with the option to extend annually for a further 2 years on a plus 12-months plus 12 months basis. A maximum budget of up to GBP 277,500 per annum (excluding VAT) has been allocated to deliver the contract with a maximum contract value available of up to GBP 832,500 if the extensions are enacted. Please be aware this is a demand led service, therefore there is no guaranteed level of expenditure. The maximum value is based on historical need for the contract and the maximum funding we have available.

## Notice URLs

- http://gov.wales
- https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-147309
- https://etenderwales.bravosolution.co.uk
- https://etenderwales.bravosolution.co.uk/web/login.shtml
- https://www.gov.wales/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-147309. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-147309.json.