---
title: "Behavioural Insights Support for Automatic Registration Pilot Communications"
ocid: "ocds-kuma6s-147847"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-147847"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-147847.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-147847.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-02-03"
---

# Behavioural Insights Support for Automatic Registration Pilot Communications

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-147847

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## Summary

The Welsh Government has initiated a procurement process focusing on "Behavioural Insights Support for Automatic Registration Pilot Communications" in the services industry category. Based in Cardiff, this project aims to explore, develop, and test communication strategies using Behavioural Insights to assist pilot authorities in issuing informative messages to electors. The procurement has progressed to the Award stage, with the contract valued at £86,490.59 being signed on 20th January 2025. The project is expected to last up to six months and will involve creating communications that simplify complex information for various groups of electors to support changes in the registration system.

This tender offers substantial growth opportunities for businesses proficient in behavioural science and data analysis, specifically those equipped to handle public communication projects. Companies specialising in training services and evidence-based consultancy will find this tender particularly suitable. The awarded contract to the Behavioural Insights Team underscores the demand for expertise in translating behavioural insights into practical communication solutions, highlighting a lucrative niche for businesses aiming to leverage their skills in government procurement processes.

## Notice

The client requires an up to 6 month contract to explore, develop and test communications, using Behavioural Insight techniques to inform the communications that will be issued by pilot authorities to electors.The contract will explore attitudes and understanding of electors relating to the change to the registration system. The contract will consider that electors will fall into a number of groups including those that will already be registered, those who may be entitled to be anonymously registered and those who may wish to opt-out.The contractor will use the findings from the exploration stage to develop and test potential communications including a notice of registration letter that needs to convey a great deal of complex information in a simple, clear and understandable way to enable the recipient to make well-informed choices. The communications must provide important information to electors which can meet the objective of the pilot which is to encourage public understanding of and support for the changes. The successful bidder will produce of a body of knowledge, codified in a final report and presentation to inform interventions to be used by local authorities taking part in the pilot programme.This tender was taken through the Welsh Government's Technical Policy L&D DPS using Category 5 - Evidence & Data Analysis.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147847 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Feb 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 20 Jan 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £86,490 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS TEAM |

## CPV Codes

### Divisions

- 80 - Education and training services

### Codes

- 80500000 - Training services

## Release History

- 3 Feb 2025 at 16:00 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147847

## Notice URLs

- https://www.gov.wales/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-147847. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-147847.json.