--- title: "Digital Advertising Framework" ocid: "ocds-kuma6s-147999" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-147999" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-147999.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-147999.json" source: "Sell2Wales" current_stage: "Award" buyer: "CARDIFF UNIVERSITY" published: "2025-07-08" --- # Digital Advertising Framework Buyer: CARDIFF UNIVERSITY Current stage: Award OCID: ocds-kuma6s-147999 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-147999) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-147999.json) ## Summary Cardiff University, a body governed by public law based in Cardiff, seeks to establish a Digital Advertising Framework through an open procurement process. This initiative falls under the education industry category and aims to secure digital advertising and media buying services. The procurement stage is complete, with the contract awarded on 30th June 2025 to a supplier named Hybrid, located in Bristol. The framework serves projects involving digital, PPC, and social advertising across the UK, particularly focusing on a 'single source' framework agreement. Initially tendered with a value of £1.2 million, the process moved from an active tender stage which concluded a tender period ending on 12th March 2025, to a completed contract now effectively active. This tender provides significant opportunities for businesses specialising in digital marketing, campaign management, creative design, and media buying. Small and medium-sized enterprises (SMEs), like Hybrid, are well-suited to compete for such contracts, particularly those capable of offering innovative strategies across digital platforms. The project not only offers an opportunity to strengthen collaboration with a reputable educational institution but also presents a platform for businesses to expand their portfolio by engaging in diverse advertising projects with a significant financial scope. Successful participation can lead to increased business visibility and expertise within the educational sector, enhancing business growth potential through service diversification and strategic partnerships. ## Notice Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying. ### Lot Information Lot 1 Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying. Renewal: 2 x 1 year extension periods ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147999 | | Notice type | OJEU - F3 - Contract Award Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure | | Tender suitability | Not specified | | Awardee scale | Large, SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Jul 2025 | | Submission deadline | 12 Mar 2025 | | Future notice date | Not specified | | Award date | 30 Jun 2025 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £1,200,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | £1,200,000 | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | CARDIFF UNIVERSITY | | Locality | CARDIFF | | Post town | Cardiff | | Postcode | CF24 4HQ | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL52 Cardiff and Vale of Glamorgan | | Local authority | Cardiff | | Electoral ward | Cathays | | Westminster constituency | Cardiff South and Penarth | | Delivery location | TLL22 Cardiff and Vale of Glamorgan | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 2 | | Supplier names | CARDIFF UNIVERSITY; HYBRID | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 8 Jul 2025 at 00:00 - Award - OJEU - F3 - Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147999 - 7 Feb 2025 at 00:00 - Tender - OJEU - F2 - Contract Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=147999 ## Documents - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=FEB497555 Digital Advertising Framework - Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying. - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL525336 Digital Advertising Framework - Cardiff University wishes to establish a single source framework to provide digital advertising and media buying services. The successful supplier will work with the University on a range of digital, PPC and social advertising projects. They must be able to illustrate how they would deliver a full suite of services including campaign management and strategy, creative design, and media buying. ## Notice URLs - http://www.cardiff.ac.uk/business/why-work-with-us/for-suppliers - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-147999 - https://in-tendhost.co.uk/cardiffuniversity/aspx/Home ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-147999. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-147999.json.