---
title: "Wales Tourism Digital Data Pilot"
ocid: "ocds-kuma6s-148020"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-148020"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-148020.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-148020.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-02-13"
---

# Wales Tourism Digital Data Pilot

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-148020

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-148020)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-148020.json)

## Summary

The Welsh Government, located in Cardiff, has completed the award stage of its procurement process for the "Wales Tourism Digital Data Pilot." This service contract, aimed at building a 'data ecosystem' to make research and insights more accessible for tourism stakeholders, falls under the industry category of administrative services related to tourism affairs. Key dates include the contract signing on 9 January 2025. The procurement process, initiated through a tender, selected Ntt Data UK Limited as the supplier, based in London, with a contract value of £200,000.

This tender presents substantial opportunities for business growth, particularly for companies specialising in digital data services and tourism-related administrative solutions. Businesses that can provide innovative data management solutions, offer user-friendly platforms for data sharing, and generate accurate forecasts would have been well-suited to compete. Winning such contracts can enhance a company's portfolio, provide a significant revenue stream, and establish them as a key player in delivering digital transformation projects within the tourism industry.

## Notice

Building a 'data ecosystem' that makes research and insight more accessible, relevant and useful to individual businesses and other tourism stakeholders. One that will also allow businesses to provide their own data, and thus create realistic and accurate forecasts.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=148020 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Feb 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 9 Jan 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NTT DATA |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services

### Codes

- 75125000 - Administrative services related to tourism affairs

## Release History

- 13 Feb 2025 at 12:46 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=148020

## Notice URLs

- https://www.gov.wales/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-148020. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-148020.json.