---
title: "Integrated Communications Campaign for National Library of Wales Strategy"
ocid: "ocds-kuma6s-148354"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-148354"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-148354.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-148354.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "THE NATIONAL LIBRARY OF WALES"
published: "2025-03-12"
---

# Integrated Communications Campaign for National Library of Wales Strategy

Buyer: THE NATIONAL LIBRARY OF WALES  
Current stage: Award  
OCID: ocds-kuma6s-148354

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-148354)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-148354.json)

## Summary

The National Library of Wales, located at Penglais, Aberystwyth, Ceredigion, is procuring an integrated communications campaign to support the launch of its strategy for 2025-2030. The procurement falls under the services category and includes advertising campaign services, promotional services, public relations consultancy, graphic design services, and event services. The project is situated in Wales and spans multiple high-profile events. The procurement process is currently in the Award stage, with the contract signed on 12 March 2025. The project's delivery timeline is from 17 March 2025 to 1 June 2025, and the total budget allocated is £40,000 (excluding VAT).

This tender offers substantial opportunities for businesses specialising in cultural, heritage, and arts communications. Companies experienced in delivering multi-layered campaigns encompassing digital content creation, event organisation, and press communications would find this project particularly suitable. Winning this contract could enhance the successful bidder's portfolio with high visibility work, strengthen their reputation in the communications sector, and open the door to further collaborations with national authorities like The National Library of Wales.

## Notice

The National Library of Wales is seeking to procure a suitable provider of integrated communications services (specifically brand, design, copywriting, print, digital content, events and press campaigns) to lead on launching the NLW's new strategy for 2025-2030. The services will need to include:- Delivering 3 high-profile events across Wales- Creating a suite of digital content for the NLW's website and social media platforms- Design and publication/print of the strategy document- Multiple press communicationsThe successful candidate will deliver the various elements as a cohesive and high-profile campaign. The campaign will showcase the key objectives of NLW's strategy and make the people and communities of Wales, and NLW's stakeholders and partners, aware of NLW's vision. It is imperative that the campaign increases public awareness of the National Library of Wales's work through different techniques of effective storytelling, that will inspire a wide range of audiences, to visit, engage and support the National Library of Wales.The supplier is required to have experience of delivering such multi-layered campaigns, ideally specifically for cultural, heritage and arts organisations.The project needs to be delivered between 17 March 2025 - 1 June 2025.The total budget available for this tender is PS40,000 (excluding VAT).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=148354 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Mar 2025 |
| Submission deadline | 7 Mar 2025 |
| Future notice date | Not specified |
| Award date | 12 Mar 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE NATIONAL LIBRARY OF WALES |
| Locality | CEREDIGION |
| Post town | Shrewsbury |
| Postcode | SY23 3BU |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL41 Mid Wales |
| Local authority | Ceredigion |
| Electoral ward | Aberystwyth Morfa a Glais |
| Westminster constituency | Ceredigion Preseli |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EQUINOX PUBLIC RELATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79341400 - Advertising campaign services
- 79342200 - Promotional services
- 79416000 - Public relations services
- 79416200 - Public relations consultancy services
- 79822500 - Graphic design services
- 79952000 - Event services
- 79952100 - Cultural event organisation services
- 92111000 - Motion picture and video production services

## Release History

- 12 Mar 2025 at 14:23 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=148354
- 20 Feb 2025 at 13:28 - Tender - S2W Notice - Website Invitation to Tender Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=148354

## Documents

- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB497812&idx=1
  20th February 2025 - Invitation to Tender - NLW Strategy Integrated Communications Campaign
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB497812&idx=2
  20th February 2025 - Technical Response Template
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB497812&idx=3
  20th February 2025 - Commercial Response Template
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB497812&idx=4
  20th February 2025 - NLW Standard Terms and Conditions - English
- https://www.sell2wales.gov.wales/Notice/Download/DocumentDownload.aspx?id=FEB497812&idx=5
  20th February 2025 - NLW Standard Terms and Conditions - Welsh

## Notice URLs

- https://llyfrgell.cymru
- https://www.llgc.org.uk
- https://www.sell2wales.gov.wales

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-148354. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-148354.json.
