---
title: "Food and Drink Insight Programme 2025-2029"
ocid: "ocds-kuma6s-148487"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-148487"
markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-148487.md"
json_url: "https://d3tenders.com/contract/ocds-kuma6s-148487.json"
source: "Sell2Wales"
current_stage: "Award"
buyer: "LLYWODRAETH CYMRU / WELSH GOVERNMENT"
published: "2025-02-25"
---

# Food and Drink Insight Programme 2025-2029

Buyer: LLYWODRAETH CYMRU / WELSH GOVERNMENT  
Current stage: Award  
OCID: ocds-kuma6s-148487

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-148487)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-148487.json)

## Summary

The Welsh Government (Llywodraeth Cymru), based in Cardiff, has awarded a contract for the "Food and Drink Insight Programme 2025-2029". The contract falls under the services category, specifically related to market and economic research, polling, and statistics within the food and drink industry. The award stage was concluded on 3rd February 2025, with a total contract value of £2,589,000. The procurement was conducted through a mini-competition under the Food Sector Development Framework, and the primary location for this programme is Wales and Great Britain.

This contract represents a significant opportunity for businesses specialising in market research and consultancy services, particularly those with expertise in the food and drink sector. The programme's aim to provide detailed market data and insights will support Welsh food and drink businesses in understanding consumer trends and expanding into new markets, including export markets. Businesses with a strong track record in delivering comprehensive research and analysis tailored to the food industry would be well-suited to such opportunities, potentially leading to further contracts and growth within this sector.

## Notice

This requirement is to establish a programme that provides Welsh food and drink businesses with latest market data and insight to help understand the grocery retail and out of home foodservice markets in Wales and Great Britain. This programme will provide export market data covering worldwide markets and explores future trends and insight to help Welsh businesses shape their plans to meet changing consumer demands.This contract was tendered via mini competition via the Food Sector Development Framework.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Sell2Wales |
| Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=148487 |
| Notice type | S2W Notice - Website Contract Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Feb 2025 |
| Submission deadline | Not specified |
| Future notice date | Not specified |
| Award date | 3 Feb 2025 |
| Contract period | Not specified |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £2,589,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Not specified |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Active |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LLYWODRAETH CYMRU / WELSH GOVERNMENT |
| Locality | CAERDYDD / CARDIFF |
| Post town | Cardiff |
| Postcode | CF10 3NQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL52 Cardiff and Vale of Glamorgan |
| Local authority | Cardiff |
| Electoral ward | Cathays |
| Westminster constituency | Cardiff South and Penarth |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BROOKDALE CONSULTING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79300000 - Market and economic research; polling and statistics

## Release History

- 25 Feb 2025 at 10:50 - Award - S2W Notice - Website Contract Award Notice - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=148487

## Notice URLs

- https://www.gov.wales/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-148487. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-148487.json.