--- title: "Digital Affiliate Marketing" ocid: "ocds-kuma6s-149908" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-kuma6s-149908" markdown_url: "https://d3tenders.com/contract/ocds-kuma6s-149908.md" json_url: "https://d3tenders.com/contract/ocds-kuma6s-149908.json" source: "Sell2Wales" current_stage: "Award" buyer: "TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER)" published: "2025-06-12" --- # Digital Affiliate Marketing Buyer: TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER) Current stage: Award OCID: ocds-kuma6s-149908 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-kuma6s-149908) [Download OCDS JSON](https://d3tenders.com/contract/ocds-kuma6s-149908.json) ## Summary The procurement process led by Transport for Wales Rail Limited involves awarding a contract for "Digital Affiliate Marketing" services. The industry category focuses on railway services and the location is in the UK, with a specific delivery on multiple digital platforms within the UKL region. This process is in the award stage as of June 2025, having initiated a limited procurement method due to technical necessity without prior publication. The contract was signed on 11th April 2025, and the standstill period is expected to conclude on 23rd June 2025. The awarded supplier is N21 LIMITED, and the contract ensures continuity of the digital marketing programme essential for business operations. This tender presents growth opportunities especially for large businesses specialising in digital marketing services related to the railway industry. The contract is an interim agreement lasting for 12 months with an option for extension, providing a stable revenue stream for appointed firms. Companies capable of maintaining and managing complex digital marketing infrastructure may find this opportunity particularly advantageous, allowing them to demonstrate proficiency and reliability in collaboration with Transport for Wales Rail Limited. The procurement without open competition suggests a preference for consistency and a technically proficient partnership to ensure seamless transitions and maintain passenger service standards. ## Notice Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers. ### Lot Information Lot 1 Agreement for 12 months for digital affiliate marketing services to ensure business continuity of technical infrastructure across existing partner platform and passenger interfaces. Options: Option to extend for a further 12 months to ensure essential business continuity and support transition to potential new partner ### Procurement Information TfW is in the process of planning a new procurement to deliver a wider Digital Marketing Agency Procurement. It is anticipated a notice for the new procurement will be placed in August 2025. Attempting to run a competition which could result in a change of provider, at the same time as delivering a wider procurement for a Digital Marketing Agency strategic partner would result in technical and commercial difficulty for TfW Rail Ltd and undermine the delivery of value for money and adversely impact upon business continuity and services to passengers. The current technical infrastructure is deeply embedded and more time is required to ensure the re-establish of technical links, tracking and measurements are maintained within IT systems with minimal risk to network loss and cannot be easily replicated or without considerable investment into deep linking. This interim agreement is required to ensure essential business continuity and will commence 13th June 2025 for a period of 12 months, with the option to extend for a further 12 months, if needed to support the implementation of a new provider. ## Key Details | Field | Value | | --- | --- | | Publication source | Sell2Wales | | Latest notice | https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=149908 | | Notice type | OJEU - F6 - Contract Award Notice (Utilities) | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Limited | | Procurement method details | Award procedure without prior publication of a call for competition | | Tender suitability | Not specified | | Awardee scale | Large | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 12 Jun 2025 | | Submission deadline | Not specified | | Future notice date | Not specified | | Award date | 11 Apr 2025 | | Contract period | Not specified | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Complete | | Awards status | Not specified | | Contracts status | Active | ## Buyer | Field | Value | | --- | --- | | Main buyer | TRANSPORT FOR WALES RAIL LIMITED (UTILITY BUYER) | | Locality | RHONDDA CYNON TAF | | Post town | Cardiff | | Postcode | CF37 4TH | | Country | Wales | | ITL 1 | TLL Wales | | ITL 2 | TLL5 South East Wales | | ITL 3 | TLL51 Central Valleys and Bridgend | | Local authority | Rhondda Cynon Taf | | Electoral ward | Pontypridd Town | | Westminster constituency | Pontypridd | | Delivery location | TLL Wales | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | N21 | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79342000 - Marketing services ## Release History - 12 Jun 2025 at 00:00 - Award - OJEU - F6 - Contract Award Notice (Utilities) - https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=149908 ## Documents - https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUN518739 Digital Affiliate Marketing - Maintain the current affiliate marketing programme. Manage the affiliate programme through the existing bespoke digital monitoring global affiliate marketing platform that connects advertisers with publishers. ## Notice URLs - http://www.tfwrail.wales - https://api.sell2wales.gov.wales/v1?lang=cy/Notice?id=ocds-kuma6s-149908 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-kuma6s-149908. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-kuma6s-149908.json.